Naba Siddiqui

Academic

Career

Verbatim text

Naba Siddiqui
Marketing
0333-2164957
nabasid@gmail.com
Date of Birth: September 1, 1995

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.1* (80.00%)
A-Levels | 2010 | The City School, Karachi. | 2 As, 2 Bs
O-Levels | 2008 | The City School, Karachi. | 6As, 3Bs
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Advertising, Consumer Behavior, Integrated Marketing Communication (IMC) B2B Marketing, Strategic Human Resource Management.

Major Term Papers I Reports I Projects
• Term report on Panadol- analyzing the brand and its marketing strategies.
• A Media Studies report on Mindshare.
• Analysis of Out-Of-House Marketing in Pakistan for the course of Advertising.
• A marketing case study on a Snack Brand ‘Chatpatt’
• Analyzed Unilever from a Strategic Perspective
• Term report on the Management Information System at Liaquat National Hospital.
• Term report on the Human Resource department of Anees Hussain and Philip Morris International.
• Dissected the Fishery Industry of Pakistan conducting extensive empirical research.
• Designed a website using WordPress.
• Team Lead, Entrepreneurship Project.

Work Experience
Mar 2014 - Present :Executive Assistant, IBA
Jun 2013 - Aug 2013 :11 weeks Internship at Philip Morris International (PMI).
Jul 2012 - Aug 2012 :6 weeks Social internship at Dar-ul-Sukun.

Extra-Curricular Activities / Achievements
• Productions team member at Enigma (IBA) 2013
• Marketing team member of IBA Annual Play 2012.
• Memeber of The City School Basket Ball Team.
• 2nd position holder of the ‘The City School inter-house Table Tennis Match.
• Volunteered at Sindh Institute of Urology and Transplantation as part of a donation program- 2006.
• Received a 50% Scholarship in A-Levels.