Pareesa Naeem

Academic

Career

Verbatim text

Pareesa Naeem
Marketing
0323-2175135
pareesa.naeem@hotmail.com
Date of Birth: November 28th, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.07* (79.83%)
A-Levels | 2010 | Karachi Grammar School, Karachi | 3As, 2Bs
O-Levels | 2008 | Karachi Grammar School, Karachi | 7As, 2Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Personal Selling, Strategic Human Resource Management and Training and Development.

Major Term Papers I Reports I Projects
• Comparative Management - Prepared a case study on The Industrial and Commercial Bank of China in light of its management style in Pakistan in comparison to that in China
• Marketing Issues in Pakistan - Prepared a case study on Durex Condoms (Reckitt Benckiser) encompassing the social and religious taboo revolving around purchase and marketing of condoms in Pakistan
• Advertising- Presented on Ad appeals highlighting eight basic categories of appeal in ads, wrote a support plan for Cera-e-noor and an ad brief for Ariel detergent
• Research Methods in Social Sciences- Worked with an NGO (Gender Interactive Alliance) in carrying out an extensive research reporting an account on the social injustices faced by transvestites cross-culturally in a global environment
• Principles of Marketing- Conducted research on Lipton Tea, covering the marketing strategies, 4 P's, buyer behaviour, distribution channels and various other marketing concepts
• Analysis of Pakistani Industries- Studied the horticulture industry of Pakistan and offered recommendations
• Methods in Business Research- Used the case study method to assess whether OPTP should franchise or not

Work Experience
Aug 2013 till present :Campus Brand Ambassador for OPTP at IBA
Aug 2013 till present :Tutor for SAT English at Cambridge Tutors
Jun 2013 - Aug 2013 :10 weeks internship at Standard Chartered Bank (Pakistan) Limited- Priority Banking
Apr 2013 - May 2013 :6 weeks social internship at DHA Phase 7 Residence Association
Apr 2012 - Apr 2013 :Online Writer for Fitness Republic (ePlanet Communications Pvt Ltd)
Jan 2009 - Feb 2009 :6 weeks social internship at Aga Khan Hospital
Jun 2009 - Jul 2009 :6 weeks internship at Wahedna D'Arcy Advertisement Agency

Extra-Curricular Activities
• Event Host, IBA Farewell - 2013
• Director Corporate Affairs, Enigma- 2013
• Committee Director DISEC, Model United Nations IBA Karachi-2011 and 2012
• Editor in Chief, Model United Nations IBA Karachi Gazette- 2013
• Member of marketing team, IBA International Marketing Conference-2012
• Carried out various charitable fund raisers by holding concerts, movie nights and carnivals
• Writer for Spider Magazine Dawn January 2014 till present