Rabia Ahmad

Academic

Career

Verbatim text

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.01** (78.6%)
A-Levels 2010 St. Patrick's High School 1A* 2As 2Cs
O-Levels 2008 St. Patrick's Girls' High School 9As 1B
**CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Retail Management, Recruitment & Selection Techniques, Training and Development.

Major Term Papers I Reports I Projects
• Conducted in-depth interviews of 13-16 year olds to learn their consumer behaviour regarding fashion items.
• Created a recruitment and selection plan for Paknama, a not-for-profit organization based in Pakistan.
• Group Presentation on development and growth of Knorr for the course Brand Management.
• Conducted marketing visits and research on retail structure of Nestlé's Maggi.
• Wrote a case Study on Pak-Qatar Family Takaful Limited's product Bancassurance.
• Wrote a case on training and development practices at Pakistan State Oil.
• Prepared an econometric model on the impact of changes in income, population and government expenditure on primary school enrollment in Pakistan.
• Prepared a report (using SPSS) on consumer-brand congruence for automobile brands.
• Made a twenty-minute sales pitch for a fictional product, the Halal Indicator.
• Conducted a study on operations and marketing of Shahzeb Saeed Menswear.
• Conducted research on issues faced by the Leather Industry of Pakistan.
• Wrote a research paper on Role of Media in Foreign Policy Formulation.
• Prepared a report on the strategy-making process of CNBC Pakistan

Work Experience
Jun 2013 - Jul 2013 :6 weeks Internship at Engro Corporation - Finance department
Jun 2012 - Sep 2012 :6 weeks Social internship at Children's Cancer Hospital

Extra-Curricular Activities
• Executive Director Marketing & Communication MUNIK 2014
• Participant of the Baylor Entrepreneurship Student Case Writing Competition
• Host Team Director, MUNIK 2013
• Editor-in-Chief, The MUNIK Gazette 2013 (Official newsletter for Model United Nations IBA Karachi)
• Editor, St. Patrick's Sesquicentennial Anniversary Yearbook (2012)
• President, St. Patrick's Literary Society 2009-10
• Editor-in-Chief, St. Patrick's A Level Yearbook 2009-10
• Member of Editorial Board, Perspective (Official newsletter of IBA) 2012-13
• Member Publications Team, Model United Nations IBA Karachi (2012)
• Member Marketing Team, IBA Charity Carnival 2011
• Member Creative Team, IBA Annual Play 2011

Rabia Ahmad
Marketing and Human Resource
0343-2542451
rabia.ahmad.02@gmail.com
Date of Birth: June 5, 1991