Ramsha Arif

Academic

Career

Verbatim text

Ramsha Arif
Marketing
0334-3648202
ramshaarif.iba@gmail.com
Date of Birth: September 9, 1992

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.23* (81.72%)
Intermediate | 2010 | Bahria College Karsaz | A-One (88.3%)
Matriculation | 2008 | Ladybird Grammar School, Karachi | A-One (89.3%)
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Retail Management,
Performance and Compensation Management.

Major Term Papers I Reports I Projects
• Conducted a consumer research to identify motivation behind consuming music via in-depth interviews.
• Group Presentation on TCS and its various aspects as a brand, as a part of Brand Management course.
• Produced Video Presentation on “Somatic Markers”, from Buyology by Martin Lindstrom for the Course Advertising
• Conducted research and statistical analysis to identify the “Impact of different ad appeals on ad and brand recall”
• Prepared a report on “Know Thyself, Know Thy boss” for the course of HRM.
• Analyzed the “Impact of Oil Prices, Money Supply and Interest Rates on Inflation in Pakistan” for the course “Econometrics”
• Prepared a Report and analyzed various alternatives including investment in commodities, currencies, stocks and mutual funds.
• Analyzed the Rice Industry of Pakistan using various statistical tools.
• Conducted ethical analysis of dumping waste at Ivory Coast by ‘Trafigura’.
• Conducted market analysis and Research on Brands Bisconni Cocomo and Kurleez.
• Wrote a case study on Matco- Falak Basmati rice titled ‘Promotion on the Go’ in 2012.
• Presented a research paper on ‘Failure of Democracy- A case of LDCs’.

Work Experience
Sep 2013 - Jan 2014 :Worked as Marketing Officer at Global Food Marketing (GFM)
Jun 2013 - Jul 2013 :6 weeks Internship at Global Seafood Marketing- Marketing department
Jun 2012 - Aug 2012 :6 weeks Social internship at Children Cancer Hospital (CCH)
Jun 2011 - Jun 2011 :1 weeks Social internship at Dar-ul-Sukun

Extra-Curricular Activities
• Aug - 2013: Working as “Campus Coordinator” and “VP-Commutations” for Annual Islamic Conference-2014” of IBA Iqra Society
• Apr. 2013- Organizer of HR Summit 2013 held by IBA HR Club on ‘Occupational Wellbeing’.
• Jan - 2013: ‘Director Communications’ for Annual Islamic Conference-2013 on ‘Media and Islam’ held by IBA Iqra Society.
• May - 2012: ‘Member Management Team in the Stage and IT department’ in the first ever held Conference at IBA ‘International Conference of Marketing (ICM).
• Feb - 2012: Proposed a business plan and stood 2nd runner-up in the competition ISERVE organized by IBA Entrepreneurship Society.
• 2010 - 2011: Awarded “Certificate of Appreciation” by IBA Community Welfare Society
• 2010: Secured 18th position in the Board of Intermediate Examination, Karachi Board.
• 2009 - Achieved a merit scholarship of 75% for the Second year of college