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Rasheeda Sohail

OTHER-UNCATEGORIZED · 2014

rasheeda.sohail@khi.iba.edu.pk

Phone

0324-2237270

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GitHub

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Academic

Program

BBA

CGPA

3.33

Year

2014

Education

Institute of Business Administration

Address

Karachi

DOB

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Career

Current role

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Target role

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Skills

Consumer Behavior, Advertising, Brand Management, Microeconomics of Public Policy, Sales Management, Strategic Human Resource Management, Retail Setup, Repositioning of Pakistan as a national brand, Laddering approach, Confectionary choices, Suicide Rates in Pakistan, Lantus, Sanofi Aventis, Training and Development Sector, Soft skills, Employee development, Indian actors/models, Pakistani advertisements, Customer perception, Branding strategy, Sunsilk

Verbatim text

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Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.33** (83.58%)
A-Levels | 2010 | The Lyceum School, Karachi | 1A*, 3As
O-Levels | 2008 | Army Public School, Karachi | 7As, 1B & 1C
**CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Microeconomics of Public Policy, Sales Management and Strategic Human Resource Management.

Major Term Papers | Reports | Projects
• Term Report on Retail Setup in the digital camera market in Karachi
• Group Presentation on Repositioning of Pakistan as a national brand
• Prepared a laddering approach oriented report based on the confectionary choices prevalent in children in Karachi
• Conducted research and wrote a research paper on the "Suicide Rates in Pakistan
• Wrote a case study on Lantus, a drug by Sanofi Aventis
• Analyzed the Training and Development Sector of Pakistan and suggested recommendations
• Report on the importance of soft skills in employee development in the domestic market
• Studied the impact that Indian actors/models in Pakistani advertisements has on customer perception
• Prepared report on the branding strategy used by Sunsilk in the Pakistani market

Work Experience
Aug 2013 :4 weeks Internship in PTCL- Human Resource Department
Jun 2013 - Jul 2013 :6 weeks Internship at Synergy Advertising Pvt. Ltd - Synchronize Media
Jun 2012 - Aug 2012 :6 weeks Internship at The Citizen's Foundation- Education Department

Extra-Curricular Activities
• Participated in Avant Garde 2013, a management conference
• Participated in I-MARC 2012, a media convention
• Participated in Verve 2011, an entrepreneurial submit
• Member Home School society, The Lyceum School, 2008-2009
• Member of English Club, Army Public School, 2006-2007

Rasheeda Sohail
Marketing
0324-2237270
rasheeda.sohail@khi.iba.edu.pk
Date of Birth: July 6, 1991

Provenance

Source file: Copy of 2014 BBA-BS (CS) Profiles.pdf
From job #289 page 109
Created: 1778236510