Rashid Saad Siddiqui

Academic

Career

Verbatim text

Rashid Saad Siddiqui
Marketing
0332-2238633
rashid_444@hotmail.com
Date of Birth: April 29, 1991

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 2.86* (76.67%)
A-Levels 2010 The Lyceum School, Karachi 2Bs 1C
O-Levels 2008 Karachi Public School, Karachi 7As, 4Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Financial Modelling, Services Marketing.

Major Term Papers I Reports I Projects
• Developed Advertising Strategy in Promotional Campaign for Enchante Jewelry / Watches Brand
• A Decision Case Study on Taam Foods’ nimco brand Chattpatt – identification of problems faced by the business in their distributor and end-customer factions; suggestions on cost-cutting practices, distributor-relationship development, and SKU configurations in light of the 4 P’s.
• Term report on the marketing evolution and promotional practices of Cadbury Pakistan in both pre-takeover and post-takeover eras by Mondelez International, Inc. Industry analysis, promotional mix, Ad analysis, and the differing global marketing practices
• Social Psychology research study; ‘Why do people cut lines - queue jumping behavior in the youth-concentrated regions of Karachi’.

Work Experience
Jun 2013 till Aug 2013 :9 weeks Internship at Engro Polymer And Chemicals Limited - Business Planning department; worked with a LUMS intern team in Lahore and led field research to gather market insights in Karachi and Lahore, developed launch strategy, branding and marketing strategy
June 2012 - Aug 2012 :6 weeks Social internship at Special Olympics Pakistan - initiated health awareness and leadership sessions, volunteer database development in Karachi district
Feb 2011 - March 2011 :Marketing Intern at Kopykat Productions for a theater play ‘Run for Your Wife’ staged at the Arts Council; arranged auditions at IBA led university-wide marketing campaign via posters, social media, and word-of-mouth, ticket sales
May 2010 - July 2010 :4 weeks Internship at Marketing Research Link (MRL) - Led field research for Wall’s, Unilever: usage and attitude study; arranged, organized and conducted over 150 IDIs and focused groups, 200+ survey questionnaires; evaluated and analyzed field data

Extra-Curricular Activities
• Expert at Drums (playing experience of 7 years in following renowned underground bands of Karachi; Nutshell, Nuts & Bolts, Clover)
• Managed social media marketing and university-wide awareness campaigns for VOICEHUNT 2011 and 2012 with reach of 500+ target audience; Event-day supervision of acoustics, and sound engineering (including equipment placements, sound mixing levels)
• Vice-captain of IBA Cricket team and batch teams – all-rounder
• Member volunteer at FESF (Family Education Services Foundation)
• Top performer in Snooker and kickboxing
• 2nd prize in Battle of Bands as part of the band ‘Clover’ in the event YouthFest 2012
• 3rd prize in Annual School Dramatics in 2007 (played role of Hamlet in ‘Hamlet’)
• 1st prize in Annual Debate Competition in 2008 (topic: Display of violence in Media)