Roshana Durrani

Academic

Career

Verbatim text

Roshana Durrani
Marketing
0334-3119703
roshanadurrani@live.com
Date of Birth: January 6, 1992

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.10** (79.84%)
A-Levels 2010 The Oasys School, Karachi A*, B, C
O-Levels 2008 Dawood Public School, Karachi 2As, 5Bs, 2Cs
**CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Integrated Marketing Communication.

Major Term Papers I Reports I Projects
• Term report of effectiveness on advertisements in stimulating buying behavior
• Launched a business plan of opening Burger King in Pakistan
• Prepared an Ad campaign for Ariel and support plan for Ceera-e-noor
• Prepared a blog on chocolates consumption for the course of Consumer Behavior
• Conducted research and wrote a research paper on the "stubborn reliance on exorcism in Pakistan"
• Wrote a case study on an entrepreneurial startup 'NextGen' for the course Human Resource Management
• Term report on Lucky Cement Ltd. for the course of Managerial Policy
• Analyzed the Paper and Board Industry of Pakistan and suggested recommendations
• Corporate Law Report on the registration and formation of company in Pakistan
• Case Study on North Sindh Urban Services Corporation Limited for the course of Comparative Management
• Group Presentation on the failure of Motorola and its reasons
• Prepared a report on the ethical issues of Pharmaceutical Industry in Pakistan
• Business Law Report on Breach of Contract (Comparison of Pakistan with the UK)
• Prepared a report on the management styles and issues of Hilton Pharma and Bayer Pharma

Work Experience
Aug 2013 - Dec 2013 :Red Bull Consumer Collection
Jul 2013 - Aug 2013 :4 weeks Internship at JWT Pakistan - Marketing department
Jun 2013 - July 2013 :6 weeks Internship at Engro Eximp - HR department
Jul 2012 - Aug 2012 :6 weeks Social internship at Sindh Technical, Educational and Vocational Training Authority (STEVTA)

Extra-Curricular Activities
• Director Media at IBA Coronation 2013
• Gazette Team of MUNIK 2013 (Model United Nations IBA Karachi)
• Head Registrations and Facilitator at Dawn Education Expo, Dawn Group of Newspapers
• Assistant Director Marketing of IBA's Annual Play'12
• Manager Creatives at IBA's HR Summit'12
• Manager Guest Relations at IBLC 4 (IBA Leadership Conference)
• Editorial Board of Perspectives (IBA M&C newsletter)
• Management Team of IBA Charity Carnival