Rubaab Qureshi

Academic

Career

Verbatim text

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 2.92* (77.51%)
A-Levels | 2009 | Karachi Grammar School | 1A,1B, 1C
O-Levels | 2007 | Karachi Grammar School | 3As, 6Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Training & Development. Brand Management, Research Methods in Social Sciences, Integrated Marketing Communication.

Major Term Papers | Reports | Projects
• Re-launch strategy for Mr. Burger based on a detailed study of its current sales situation in comparison to competitors.
• Analysis of Pakistan's Tea industry based on porters five forces and diamond model.
• A case study on the failure of Walls' "Pista Badami" Ice cream.
• A research paper on the prevalence of Homosexuality in the youth of Pakistan; the unspoken truth.
• A Report on the analysis on creativity in TVCs
• A Report on HR system used at Macter Pharma.

Work Experience
Jun 2013 - Jul 2013: Ogilvy & Mather
• Wrote a case study on an ongoing project, "Tang Kids' Movement", taking place in the GCC region.
• Conducted primary research at retail outlets for the variation in prices of Cadbury and Tang products at GTs, LMTs & IMTs.
• Attended several Ad briefing sessions at Unilever regarding the campaign for "Supreme" tea.
• Worked on Story Boards for Tang's Ramzan TVC.
• Gave creative ideas for Dove's "Localization" campaign.
Apr 2012 - May 2012: Payam-e-Taleem Education Centre
• Conducted regular English and Mathematics classes for children of Class 4.
• Prepared children of grades 2-4 to perform at their school's annual function.
Jun 2011 - Jul 2011: Novartis (Sandoz)
• Detailed Analysis of sales growth per doctor after an activity called the Silver Jubilee Celebration was conducted for doctors appreciating their work.
• Assisted in developing new marketing concepts for 3 products (Claramed, Nucid & Nimaran).
• Calculation of sales growth of all Sandoz products over the last one year.

Extra-Curricular Activities
• Took an entrepreneurial initiative of starting a home based cakery called "Sweeth Tooth".
• Part of an improvised comedy/ theatre group called 'LOL Walay'.
• Played the lead role of Katarina in Shakespeare's "Taming of the Shrew" at the IBA annual play.
• Participated in 'Coronation'12, a 3 day workshop on team building and rewards based on team work. Won 3rd prize amongst 24 teams.
• Participated in numerous singing competitions in various places and have won 3 gold medals as well as other trophies and awards.
• Sent to Lucknow, India as part of a delegation from Karachi Grammar School to participate in a cultural competition called Celesta held at the City Montessori School.
• Participated in Girl's Olympics at IBA.

Rubaab Qureshi
Marketing
0345-3163609
rubaabqureshi@gmail.com
Date of Birth: May 21st, 1990