Rushna Iqbal

Academic

Career

Verbatim text

Rushna Iqbal
Marketing
0342-2055054
rushna_iqbal@hotmail.com
Date of Birth: October 11, 1991

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.22* (81.92%)
A-Levels 2010 Beaconhouse School System, Gulshan Branch, Karachi 7As, 2Bs
O-Levels 2008 Beacon Light Academy, Karachi 2As, 3Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Brand Management, Advertising, Social Marketing, Sales Management.

Major Term Papers I Reports I Projects
• Designed Advertising Strategy for Indus Pencil Industries, Advertising
• Comparison of American & Pakistani Management Style from the perspective of investment banks, Mir M. Ali Khan, Comparative Management.
• Primary qualitative research to uncover consumer motivation behind music choice, (Consumer Behavior.)
• Brand Management activities of ‘TCS’ (Brand Management)
• Analyzed the evolution of Surf Excel’s promotions, (Marketing Issues in Pakistan)
• Case study on Bonus Counterfeit Market, (Marketing Issues in Pakistan)
• Nestle Infant Formula Scandal, (Ethics in Corporate Society)
• Sui Gas Management System Analysis, (Management Information system)
• Surf Excel Brand Analysis, (Principles of Marketing)
• Analyzed Pharmaceutical Industry of Pakistan, (Analysis of Pakistani Industries)
• The role of Liberal Arts in Business Career Development, (Business Communication)

Work Experience
Jul 2013 - Aug 2013 :6 week internship at Engro Foods
Jan 2013 - May 2013 :Cultural ambassador at US Department of State
Jun 2012 - Aug 2012 :6 week social internship at Azad Foundation
Jun 2011 - Jul 2011 :21 hours social internship at Dar-ul- Sukun

Extra-Curricular Activities
• Mentor Team Member, Invent 2013
• Management Team, IBA Entrepreneurship society, 2012-13
• Creative Team Member, 2011-2013
• Interschool debate competition winner team member, Beaconhouse School System, 2009
• Badminton winner team member, Beacon Light Academy, 2008