Saad Ashfaq Burney

Academic

Career

Verbatim text

Saad Ashfaq Burney
Marketing
0345-3152065
saadburney@gmail.com
Date of Birth: September 15, 1991

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 2.95* (78.05%)
A-Levels 2010 The City School, PAF Chapter, Karachi 1A, 2Bs
O-Levels 2008 The City School, PAF Chapter, Karachi 4As, 5Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Integrated Marketing Communication, and Social Media Marketing.

Major Term Papers I Reports I Projects
• 360 degree marketing campaign for Cornetto ice cream (Unilever)
• Functioning of the Human Resource Department at Shell Pakistan
• Marketing report on Omore ice cream (Engro Foods)
• Research on consumer behavior related to fashion items
• Report on the advertising agency JWT Pakistan
• Analysis of the Shipping Industry of Pakistan
• Case study on change management at Pakistan State Oil (PSO)
• Business research on the failure of the Wall’s Pista Badami Kulfi (Unilever)
• Export marketing report on Rajby Industries
• Caselet on the challenges faced by Tri-Pack Films Limited
• Workplace environment and employee motivation (report) at Tapal Tea (Pvt.) Ltd.
• Social science research on ‘Kidnapping for ransom in Karachi’
• Operations of The Express Tribune newspaper (report)
• Case study on closure of Citibank’s consumer banking division.

Work Experience
Jun 2013 - Jul 2013 :6 weeks Internship at IAL Saatchi & Saatchi – Client Services department
Jun 2012 - Jul 2012 :6 weeks Social internship at Manzil Educational Organization

Extra-Curricular Activities
• Elected as Executive Council Member (office bearer) of The IBA Literary Society - year 2012 – 2013
• Vice President, Marketing and Communications - Tajdeed-e-Ehd-e-Wafa – May 2013
• Marketing Director – The Taming of The Shrew - December 2012
• Management Team of Cornetto AdWar 2013
• Management Team of IBA Charity Carnival 2012
• Management Team of Dramatics Society Annual Play 2012
• Class Representative – Spring 2011
• City District Government Karachi’s ‘I Own Karachi’ program