Salman Ali Khan

Academic

Career

Verbatim text

Salman Ali Khan
Marketing
0343-2565506
salman.alikhan@gmail.com
Date of Birth: October 24, 1991

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.46* (85.11%)
A-Levels 2010 The Lyceum School, Karachi 2As, 1B
O-Levels 2008 Foundation Public School, Karachi 4As, 5Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Supply Chain Management and Financial Modelling.

Major Term Papers I Reports I Projects
• Methods in Business Research: Conducted research for Deer color pencils to uncover key insights to increase sales
• Marketing Issues in Pakistan: Formulated a case study on the repositioning of Avastin, a cancer drug developed by Roche.
• Marketing Issues in Pakistan: Explored the retail scenario of Olfrute juice in various IMTs, LMTs and HFS stores.
• Principles of Marketing: Investigated in-depth the marketing and pricing strategy of Gillette Mach III.
• Consumer Behavior: Devised a report on consumers’ behavior influencing purchase of branded clothes.
• Advertising: Constructed a ‘Media Planning’ report regarding statistical breakdown of media landscape:
TV, Print, OOH, Timings (Prime, Fringe) and Tariff of known channels.
• Production Operations Management: Developed a report on Sanaullah Textile Mills’ production capacity and suggested ways to improve capacity.
• Ethics in Corporate Society: Carried out research on ‘unethical’ advertising practices used by brands in their communication.
• Human Resource Management: Designed a case study on the ethical compliance policies in Reckitt Benckiser.
• Media Studies: Prepared a report about media influence on audience.

Work Experience
Jan 2010 till present :Co-Founder of The Premier League (TPL)
• Handling the marketing and digital media presence of TPL.
• Organized a tournament under the aegis of TPL with 16 teams participating from all over Karachi.
Jan 2011 till present :Campus Coordinator of Paknama
• Group Leader communicating with 20 group members.
• Seeking opportunities for collaboration with corporate donors.
Jul 2013 - Sep 2013 :12 weeks Internship at Creative Bull
• Handled the social media accounts of Inception and Khabeer.
• Handled the web development account of Irfanullah Financial Training.
• Formulated business development reports for Eatery, Educational Institutes, Event Management, F-Commerce and FMCG industry.
Jun 2012 - Jul 2012 :6 weeks Internship Saylani Welfare International Trust
• Developed SOPs for 6 departments at Saylani.

Extra-Curricular Activities
• Organizer Special Olympics Youth Activation Summit 2011.
• IT & Communications Director Cornetto Voice Hunt 2011.
• IT & Media Director IMARC 2013.