Samita Ajaz Khoja

Academic

Career

Verbatim text

Samita Ajaz Khoja
Marketing
0308-2068485
samita.k91@gmail.com
Date of Birth: December 26, 1991

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.11* (79.97%)
A-Levels 2010 Karachi Grammar School 2As 2Bs
O-Levels 2008 Karachi Grammar School 3As 6Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, International Finance, Sales Management.

Major Term Papers I Reports I Projects
• Term Report on perfume preferences of Karachi residents for the course of Methods in Business Research
• Group Presentation on the brand Marie Biscuits and its differentiation in the business market as a part of Brand Management course
• Term report on the benefits of family owned businesses as a part of the course Human Resource Management
• Conducted a research for the failure of the company, One world Foods for the course Marketing Issues in Pakistan
• Prepared an analysis of the book Brand Sense by Martin Lindstrom for the course of Advertising
• Prepared term report on buying behavior of young adults regarding branded clothes for Consumer Behavior
• Prepared a marketing diary for Lux and its positioning and placement in major stores for Principles of Marketing
• Prepared a descriptive report on the management style of Shan Foods for the course Comparative Management
• Covered Marie biscuits as a product of Peak Freans for the course of Brand Management
Conducted a research on issues in Primark for the course Ethics in Corporate Society

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at Pakistan State Oil - Marketing department
Jun 2012 - Aug 2012 :6 weeks Internship at Manzil Education Organization

Extra-Curricular Activities
• Management Team of IBA Voicehunt 2012
• Part of the Youth to Business Forum (March 2012)
• Participated in the Annual IBA Marketing Summit 2011
• Taught at the Institute of Deaf, Dumb and Blind (IDARIEU) through KGS helpers society