Samreen Janjua

Academic

Career

Verbatim text

Samreen Janjua
Marketing
0331-3024655
samreenanjua@hotmail.com
Date of Birth: September 24, 1991

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.2* (81.72%)
A-Levels 2010 Engro Grammar School 3As
O-Levels 2008 Engro Grammar School 8As
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Brand Management, Integrated Marketing Communication, Derivatives.

Major Term Papers I Reports I Projects
• Conducted an industry-wide research on the rice industry of Pakistan in light of Porters Diamond Model.
• Analyzed the repositioning of Lifebuoy, a product of Unilever Pakistan.
• Studied the brand evolution of Veet, a product by Reckitt Benckiser.
• Analyzed the impact of Foreign Aid on the primary education of Pakistan.
• Conducted a social sciences research to study the influence of parents’ support and materialism on adolescent materialism and how the adolescent’s self esteem plays a mediating role.
• Studied the management information system at Engro Corp Limited (SAP).

Work Experience
Jun 2013 - Jul 2013 :6 weeks Internship at Agritech Ltd.
The project in the Finance department involved preparing of a feasibility report on inland waterways of Pakistan, in addition to the financial analysis of the fertilizer sector of Pakistan.
Jun 2012 - Jul 2012 :2 weeks Internship at Bank Alfalah.
Internship was based in retail, credit and foreign exchange departments where I was assigned to facilitate daily tasks of the departments.
Jul 2012 - Aug 2012 :6 weeks Social internship at Care Foundation.
During the volunteer program, I was responsible for developing and implementing marketing strategies for promoting Zakat Campaign at Care Foundation.

Extra-Curricular Activities
• Manager of IBA Girls’ Sports society (2013-2014).
• Treasurer of IBA Girls’ Sports Society (2012-2013).
• Volunteer at Naya Jeevan, an NGO based in Pakistan.
• Part of Volleyball, Basketball and Football Teams at IBA.
• Executive Council Member for IBA Girls’ Hostel Society (2011-2010).
• Part of the management teams of various events at IBA from 2011 onwards.
• An active member of Pakistan Girls Guide Association in 2005.
• Member of school Student Council from 2005-2006.
• Attended the First Aid course organized by Engro’s community clinic.
• Member of the winning team in Coronation, an event organized by IBA Social Sciences Club.
• Like to read books, magazines, articles related to health, self-management and business.