Sana Jamal

Academic

Career

Verbatim text

Sana Jamal
Marketing
0302-8273131
sanajamal_09@hotmail.com
Date of Birth: December 10, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.16* (80.39%)
A-Levels | 2010 | Progressive Public School, Karachi | 2As, 2Bs
O-Levels | 2008 | Progressive Public School, Karachi | 7As, 2Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Media Studies, Performance & Compensation,
Training and Development, Social Media Marketing.

Major Term Papers I Reports I Projects
• Conducted Research on the Retail Industry of Dubai Market-Dubai Study Tour Jan - 2014
• Prepared an ad brief for Ariel
• 360 degree brand analysis of Sunsilk as a part for Brand Management Course
• Prepared a Support plan for Cera-e-Noor with new positioning
• Wrote a case study on Dairy Omung
• Brand audit of Capri Face wash
• Wrote a case study on contrasting management styles between RBS & FBL
• Prepared a report on HR department of Shell
• Analyzed the Training Industry of Pakistan and suggested recommendations
• Prepared a case on Change Management at KESC
• Prepared a case on WorldCom focusing on corporate ethics

Work Experience
Jul 2013 - Aug 2013 :6 weeks Internship at Faysal Bank Limited - Service Quality & Marketing Department
Jan 2013 - Jun 2013 :Teaching Assistant at IBA
Sep 2012 - Dec 2012 :Social internship at All Pakistan Women Association (APWA)-Media & Public Relations Department
Feb 2011 - Jun 2011 :Part time Employee at IBA – External Relations Department

Extra-Curricular Activities
• Academic Coordinator of Lower Primary Section at a Community based Educational Forum, 2011 to date
• Elected as the Campus Coordinator IBA Music Society 2013-2014
• Qualified as the finalists of Voice Hunt 2012, a music competition by IBA Music Society
• Elected as the Executive Council Member at IBA Marketing Club (2012-2013)
• Management Team – IBA Youth Festival 2012 (Marketing Department)
• Elected as the Head Girl (Head Prefect) of Progressive Public School for the year 2009-2010
• 3rd Position in Interschool Debate Competition 2008, Progressive Public School
• Gave my duty as the Prefect of Progressive Public School 2007-2008