Sehar Masud
OTHER-UNCATEGORIZED
· 2014
Email
seharmasud@yahoo.com
Phone
0307-2171557
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.29
Year
2014
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
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Career
Current role
Social Media Marketing Manager at Crystalline Cuts
Target role
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Skills
Social Media Marketing, Facebook page management, Promotional activities, Audience engagement, HR functions, Salary survey review, Compensation philosophy, Recruitment process, Manager-Recruitment & OD, Induction projects, Employee engagement, Employee separation, Monitoring evaluation research, Intern supervision, Constructive feedback, Summer enrichment program evaluations, General knowledge teaching, Public funding, Social entrepreneurship, Charity carnival organization, Choir performance, Volunteering, Co-Editor, Layout design
Verbatim text
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Educational Qualifications: BBA | 2014 | Institute of Business Administration, Karachi | 3.29* (82.65) A-Levels | 2010 | The Lyceum School, Karachi | 3 Bs O-Levels | 2008 | The City School, Karachi | 7As, 3Bs *CGPA up to the 6th Semester Elective Courses Consumer Behavior, Advertising, Brand Management, Social Marketing, Performance & Compensation Management, Strategic Human Resource Management. Major Term Papers | Reports | Projects • EMB’s Strategic HR Analysis • Case Study on Managing Human Resources at Muller & Phipps Pakistan (Comparative Management) • Conducted motivational& personality analysis of 19-22 yr old Smart Phone users (Consumer Behavior) • Branding Dynamics of Marie (EBM) (Brand Management) • Studied Inventory Management Issues at Hilton Pharma(Productions & Operations Management) • Formulated Olfrute Case Study for Engro Foods and identified related brand issues (Marketing Issues in Pak.) • Research Paper on Reading Habits of Business Students in Karachi (Research Methods in Social Sciences) • Competitive Analysis of the Pakistani Gems and Jewelry Industry (Analysis of Pakistani Industries) • Theoretical Ethical analysis of Dominos Pizza- Employer practices (Business Ethics) • Creativity in TVCs (Advertising) Work Experience Aug 2013 till present :Social Media Marketing Manager at Crystalline Cuts • Managing the official Facebook page, planning and executing promotional activities • Audience engagement Jun 2013 - Aug 2013 :6 weeks Internship at Muller and Phipps - HR department • Rotation in all HR functions • Understood the compensation philosophy of the company through Salary Survey review • Practical exposure in recruitment process with providing support to Manager-Recruitment & OD on location-specific induction projects • Research Assignments on Employee Engagement and Employee Separation Jun 2012 - Aug 2012 :6 weeks Internship at Justuju Welfare Organization - Monitoring Evaluation Research • Supervised interns and facilitated the core team with constructive feedback • Conducted Summer Enrichment Program* evaluations • Taught General Knowledge to grade 6 to 10 at the Summer Enrichment Program Aug 2010 - Sep 2010 :6 weeks Social internship at The Citizen’s Foundation Extra-Curricular Activities • Director Public Funding IBA-TCF Primary School Project • Excursion to Northern Areas of Pakistan with IBA Adventure Club (Summer 2013) • Experience Karachi 3 day competition centric workshop about Social Entrepreneurship (2012) • Organized Charity Carnival as member of the IBA CWS-Community Welfare Society • Represented IBA at Alliance Française as part of the choir (2011) • Volunteered teaching hours at Dawood Habib Home Society and Home School (2010) • Member of Women’s Empowerment Society, The Lyceum School (2010) • Co-Editor & Layout designer of the School Magazine TCS-(2008) Sehar Masud Marketing 0307-2171557 seharmasud@yahoo.com Date of Birth: November 17, 1991
Provenance
Source file: Copy of 2014 BBA-BS (CS) Profiles.pdfFrom job #289 page 129
Created: 1778236510