Sofia Zakaria

Academic

Career

Verbatim text

Sofia Zakaria
Marketing
0300-2515257
sofizak@yahoo.com
Date of Birth: 30 September 1990

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.65* (88.85%)
A-Levels | 2009 | The Lyceum School, Karachi | 2As 1B
O-Levels | 2007 | Convent of Jesus and Mary, Karachi | Straight As
*CGPA up to the 6th Semester

Elective Courses
Advertising, Business to Business Marketing, Brand Management, Consumer Behavior, Organization Analysis and Research, Research Methods in Social Sciences.

Major Term Papers I Reports I Projects
• Did a realtime research on perceptions of IVS under Supervision of Dr. Huma Baqai
• Case Study on WorldCall Omantel Company (2013)
• Case Study on DKT International and Interflow attempt to promote family planning in Pakistan (2013)
• Conducted a research on Bottom of the Pyramid Market’s Consumer Behavior with regards to Personal Care Brands and did quantitative analysis through statistical software STATA (50 Participants)
• Analysis of Employee Safety Program for 3500 employees and Environmental Damage Control costing $157 million by Pak Arab Refinery Limited
• Competitive analysis of Pakistan Steel Mill from 1968 till 2010 through Porter’s Diamond Model
• Presented Guerilla Marketing Strategies in Small Business Management
• Developed a fully fledged business plan for a mobile fish restaurant Fisherine
• PARCO’s Employees Safety and Environmental Damage Control
• Analysis of Information Life Cycle of Indus Motor Company Limited
• Developed a good understanding of MS Office
• Prepared a website on a social cause

Work Experience
May 2013 - June 2013 :6 weeks Internship at Metropolitan Stel Corporation Limited
June 2011 - Aug 2011 :6 weeks Social internship at Nigheban Trust
June 2010 - Aug 2010 :Participated in the Flood Relief Camp of Indus Valley School of Art
June 2008 - July 2008 :4 weeks Social internship at The Civil Hospital

Achievements
• Dean List Student Semesters 5th, 6th and 7th
• Passed GITEC Chinese Examination (2011), completed Chinese Level 2 (2014)
• Highest Grade in the course of Principles of Management (2010)
• First position, A Level Biology (2009)
• First position, A Level Chemistry (2009)