Sohaib Khalid Patel

Academic

Career

Verbatim text

Sohaib Khalid Patel
Marketing
0333-2474907
sohaib.khalid@khi.iba.edu.pk
Date of Birth: February 23, 1992

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.43* (84.33%)
Intermediate 2010 Adamjee Government Science College, Karachi A-1 (83.45%)
Matriculation 2008 BVS Parsi High School, Karachi A-1 (88.4%)
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Brand Management, Advertising, Sales Management, Personal Selling, B2B Marketing, Corporate Finance.

Major Term Papers I Reports I Projects
• Researched the acceptability, feasibility and viability of prospective Brand Activation ideas for Coca Cola Içicek.
• Conducted a trend analysis for remittances and their impact on Investments in Pakistan for the period 1976-2010.
• Studied the Customer Profile, Branding Strategy and Marketing Strategy for Marlboro in Pakistan.
• Constructed a motivational ladder for Shisha consumption among 19-22 year olds.
• Conducted consumer audit for the course of Consumer Behavior.
• Wrote a Case Study on the growth prospects and impending expansion of Red Tree Clothing Company.
• Prepared a report on Change Management at PSO for the course of HRM.
• Studied and presented the export marketing and sales structure of Dawn Frozen Foods under the brand-name Mezban.
• Conducted an analysis of Pakistan Cables (Pvt) Ltd’s Financial Position in 2010-11.
• Wrote a Case Study on the Organizational Culture of Symmetry Group.
• Reported on the Veterinary Industry of Pakistan’s overall Structure, Problems and Prospects.

Work Experience
Aug 2012 – Dec 2013 :Co-founder at Ignite, a Psychometric Testing and Career Guidance Service.

Extra-Curricular Activities
• Involved with Projects and Events for various NGOs and IBA societies, including:
These exercises allowed me to assume broad leadership roles and managerial responsibilities in Logistics and Marketing, lead teams, experience various crisis scenarios and practice relevant skills effectively.
• HRCP, MUNK, Global Entrepreneurship Monitor Pakistan, Invent Business Challenges ect.
• Participated in various MUNS Business Plan and Case Study Competitions.
• Worked on ENNOVATE: The IBAES Entrepreneurial Journal.
• Member of the Editorial Board of THE VIRBAJEEITE: Official BVS Magazine.