Sohaib S. Siddiqui

Academic

Career

Verbatim text

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 2.59* (72.64%)
A-Levels 2010 Beaconhouse Defence Campus, Lahore 3B's, 1 C
O-Levels 2008 Beaconhouse Defence Campus, Lahore 6As, 4Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Personal Selling, Distribution and Logistics, Integrated Marketing Communication.

Major Term Papers I Reports I Projects
• Term Report on Indus Pencils
• Group Presentation on Repositioning of CLEAR shampoo as a part of Brand Management course
• Conducted consumer audit for the course of Consumer Behavior
• Conducted research and wrote a research paper on " DEPOSITIONING".
• Wrote a case study on Pacific Oil and Gas Company; the Erin Brockovich story.
• Analyzed the Cement industry of Pakistan and suggested recommendations
• Report on Information Management in Pakistan International Airlines
• Wrote a research essay on the Palestine Conflict and it's global impact.
• Created a concept for "SPREADATOR", as product for marketing course report
• Prepared a report on Cadbury Dairy Milk and it's marketing strategy.
• Prepared a presentation on "Law services" in Personal Selling course.
• Created and Organized and Event Targeting IBA Alumni and Faculty as part of IMC Project

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at Sanofi Aventis.
Jun 2013 - July 2013 :3 weeks Internship at Pepsi (Pakistan Beverage)
Jun 2012 - Aug 2012 :6 weeks Social internship at Special Olympics, Pakistan.
Jun 2011 - Sep 2011 :10 weeks Internship at PAHCHAAN, Pakistan

Extra-Curricular Activities
• President, Enigma 2014.
• CEO/FOUNDER Enigma 2012.
• Manager, IBA Arts Society, 2011-2012
• Director Communications, Dramafest 2012.
• Adjudicator at more than 15 Karachi Debating Championships.
• Head Adjudicator, Iterate 2012.
• Faculty Advisor “Dream Fest” - Lions Club
• Member of IBA Football Team 2010 - 2011
• Head Delegate, IBA Euromun Team 2013

Sohaib S. Siddiqui
Marketing
0331-4951190
sohaib.s.siddiqui@live.com
Date of Birth: March 9, 1991