Sughra Akbar

Academic

Career

Verbatim text

Sughra Akbar
Marketing
0343-3205914
sughraakbar@hotmail.com
Date of Birth: July 5, 1992

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.44** (85.08%)
A-Levels | 2010 | Nixor College, Karachi | 2 A*s & 1 A
O-Levels | 2008 | Springfield School, Karachi | 8As, 1B
**CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Sociology, Research Methods in Social Sciences, Strategic Sourcing & Negotiations.

Major Term Papers I Reports I Projects
• Conducted a thorough analysis on the Cellular Industry of Pakistan. Learned the functioning of Pakistan's fastest growing industry.
• Performed an in depth research on 'How much crime is present in Karachi'. Learned the point of views of individuals from various sectors of the society.
• Conducted a research on Zorlu Energy. Focusing on the issues faced of setting up a wind farm in Pakistan
• Analyzed the use of social marketing by The Citizens Foundation with the given rise in competition from other NGOs and how they are able to attract funds towards their organization.
• Conducted a research on children age 9-11 years, studying their behavior of watching movies. This required an in depth analysis of their behavior through laddering technique.

Work Experience
Jul 2013 - present: AIESEC in Pakistan
Managing Director
• Responsible for developing, implementing and monitoring strategic plans for the entity, As well as managing relationships with NBOA
• Responsible for maintaining and creating sustainable partnerships in the corporate sector
• Responsible for the governance and strategic management of the entity
Jun 2013 - Aug 2012: Hashwant Group- Corporate Social Responsibility Department
Assistant Project Manager:
• Developed the first program of its sort in Pakistan- The Fellowship Program
• Responsible for marketing and content formation for The Fellowship Program
Jul 2012 - Aug 2012: The Citizens Foundation- Business Development and Human Resource Department
Intern:
• Responsible for communications for the donors
• Responsible for creating an assessment criteria for principals in all of their schools
Apr 2012 - Mar 2013: AIESEC in IBA Expansion Committee Vice President Business Development
• Responsible for establishing a sustainable local committee.
October 2011-March 30, 2012: AIESEC in Karachi
Director Business Development
• Responsible for establishing partnerships with foreign local committees and to facilitate internees to come to Karachi.
Apr 2011 - Sep 2011: AIESEC in Karachi
Team Leader Business Development
• Responsible for training two teams with 3 members each.

Extra-Curricular Activities
• Facilitated National Youth Development Seminar 2013. Sessions included sales, team building and strategic planning.
• Facilitated National Strategic Conference 2013. Sessions included sales and team building.
• Teacher at Taleem Sab Kay Liye in June-July 2009.
• Attended the International President's Meeting in China 2014