Sundus Iftikhar

Academic

Career

Verbatim text

Sundus Iftikhar
Marketing
0336-3393089
iftikharsundus2@gmail.com
Date of Birth: December 21, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.25** (81.33%)
A-Levels | 2010 | Foundation Public School, Karachi | 1A*, 2As, 2Cs
O-Levels | 2008 | Springfield School, Karachi | 6As, 4Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Brand Management, Advertising, Sales Management, Retail Management, B2B Marketing.

Major Term Papers | Reports | Projects
• Series of detailed Blogs on the Consumer Behavior of Women when buying Lawn
• Case Study on Bullseye 360
• Report on Consumer Behavior of Women when buying & applying makeup
• Designed on Advertising Strategy for Vital Soap
• Video based report on Blitz Advertising Agency
• Report on Brand Management of Sunsilk
• Report on B2B Marketing of EFU General Insurance
• Research Report on the Impact of Status Seeking Behaviour on the Purchase of Designer Lawn
• Video based report on Shan Foods’ Export Marketing
• Case Study on Hub Salt
• Case Study on GSK
• Report on Talent Management at Siemens Pakistan
• Report on the Export Competitiveness of the Salt Sector in Pakistan
• Report on the Information Management of Habib Bank Limited

Work Experience
Jun 2013 - Jul 2013 :6 weeks Internship at Habib Bank Limited - International Banking and Financial Institutions departments at the Head Office
Jul 2012 - Aug 2012 :6 weeks Social internship at The Citizens Foundation - Senior Volunteer at Juma Himayati Goth School and the Volunteers and Alumni department at the Head Office
Jul 2009 :3 weeks Volunteer work at The Citizens Foundation - Junior Volunteer at Yusuf Goth School

Extra-Curricular Activities
• Management Team Member (Program Design) at IBA Infer held in February 2014
• Participated in the IBA LeadershOp Conference (IBLC 4.0) held in January 2012
• Volunteered at the Global Entrepreneurship Monitor (GEM) held at IBA in December 2011
• Participated in the IBA Media Accession and Reinforcement Convention (IMARC) held in May 2011.