Syed Labib Iqbal

Academic

Career

Verbatim text

Syed Labib Iqbal
Marketing
0333-33326188
labibiqbal@hotmail.com
Date of Birth: March 5, 1992

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.36** (84.03%)
A-Levels | 2010 | The Lyceum School, Karachi | A*, 2 As
O-Levels | 2008 | Beaconhouse School System, Karachi | 4 As, 3Bs, C
**CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Brand Management, Advertising, Retail Management, Dynamics of Distribution and Logistics, Sales Management.

Major Term Papers I Reports I Projects
• Compiled a market report assessing the efficacy of Pakistan Tobacco’s Capstan LEP campaign (2013)
• Retail Report on Close-Up Toothpaste (2012)
• Research Paper on the Information Management System in Civil Aviation Authority (2011)
• Market Analysis and Report on Gillette Mach III (2011)
• Case Study on Burj Bank’s Auto-Finance product CarSaaz (2012)
• Research Paper on the Information Management Systems in Rajby Industry (2012)
• Report on the situation of the local export-based denim industry (2011)
• Prepared a live case study on the World Group of Educational Institutes (2012)
• Research paper on the impact of pricing on consumer behavior in the fast food industry (2012)
• Report on Gallup Pakistan and the impact of research companies on the local media landscape (2010)
• Created and launched a brand of customized sports-shirts in The Lyceum School as part of a course project (2009)

Work Experience
Jul 2013 - Sep 2013 :Intern at Pakistan Tobacco Company – Sales and Distribution
Jun 2013 - Jul 2013 :Intern at JWT Pakistan - Planning Department
Jun 2012 - Aug 2012 :Intern at PeaceNiche

Extra-Curricular Activities
• Manager of the IBA Music Society for 2012-2013
• Executive Council Member for the IBA Music Society for 2011-2012
• Event Head at IBA YouthFest 2012
• Second Runners-Up in the P&G Battle of the Bands 2012
• President and founding-team member of Cornetto Voicehunt 2011
• Host-team Member for the Pakistan-India Social Media Mela jointly organized by PeaceNiche and the US Consulate (2012)
• Member of the Operations Team for IMarc 2012 and CWS Carnival 2012
• Member of the Editorial Board of the Oracle, the Lyceum School Yearbook for 2008-2010