Syeda Mahrukh Fatima Naqvi

Academic

Career

Verbatim text

Syeda Mahrukh Fatima Naqvi
Marketing
0346-2768201
naqvimahrukh@gmail.com
Date of Birth: September 24, 1990

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi. | 3.24* (82.08%)
A-Levels | 2010 | The Lyceum School, Karachi. | 4 B's
O-Levels | 2008 | The Mama Parsi Girls' Secondary School. | 5 A's, 4 B's
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Brand Management, Sales Management, Social Media Marketing and Social Marketing.

Major Term Papers I Reports I Projects
• In-depth research conducted on 'Impact of appealing advertising and portrayal of gender roles on youth culture'.
• Developed an E-commerce website independently using WordPress.
• Theoretical Ethical Analysis of Shell: Impact of the company's operations on the Nigerian Delta.
• A comprehensive Management report on PTV, with emphasis in detail on the Planning, Leading, Organizing and Controlling functions as part of Administration of this state-owned firm.
• Small Business Management Report on the SME desk at National Bank.
• Analysis of the four Marketing P's for Cakery which is a newly established business in the confectionery industry.
• Productions and Operations Management Report on Galaxy Knitwear.
• An in-depth comparative case study on KFC, comparing its operations in Pakistan versus across different countries.
• Calculation and Analysis of Ratios of HBL.
• Analyzed the RICE Sector of Pakistan and suggested recommendations.
• Cost-Volume-Profit analysis for Shan Foods.
• Application of Brand Management concepts on the popular mobile service brand UFONE.

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at Novartis Pharma Pakistan Ltd - Marketing department.
Jun 2012 - Jul 2012 :6 weeks Internship at The Citizens Foundation - Marketing department.
Dec 2009 - Jan 2011 :4 weeks Internship at Sindh Institute of Urology and Transplantation - Paediatrics.

Extra-Curricular Activities
• Member of the Management Team for IBA Alumni Society.
• Involved in Social Media Marketing and execution of play conducted by IBA Literary Society.
• Active participant in Leadership Conference IBLC 4.0, 2012 hosted by IBA.
• Brand Ambassador for IBLC 4.0 2012.
• Directed and performed in pantomime, second semester of IBA.
• Involved in organizing and participating in several events such as IBA Charity Carnival, Movie Night, and Bake Sale, 2011.
• Active Member of the Operations team, Lyceum Annual Play 2010.