Syeda Rabab Jafar

Academic

Career

Verbatim text

Syeda Rabab Jafar
Marketing
0332-2126368
srjafar@gmail.com
Date of Birth: May 20, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.66** (88.51%)
A-Levels | 2010 | The Lyceum School, Karachi | 2A*s, 2As
O-Levels | 2008 | Ibn Seena English High School | 6As, 3Bs
**CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Social Marketing,
Recruitment and Selection Technique, Performance and Compensation Management.

Major Term Papers I Reports I Projects
• Prepared a report on the consumption of social media by teenagers aged 13-16 years.
• Prepared a report on the importance of nutritional labels amongst Pakistani consumers.
• Prepared a case study on the importance of team work in nonprofit organizations.
• Researched the various factors contributing to juvenile recidivism in Karachi.
• Developed an analysis on the changing trends in skills required by Pakistani employers.
• Analyzed the Gem and Jewelry industry in Pakistan.
• Analyzed the success of youth packages by Zong.
• Prepared a report on the ethics of marketing to the Pakistan bottom of the pyramid by FMCY Company.
• Wrote a case study on the closure of consumer banking at Citibank.
• Researched on the stubborn reliance on institute and subjectivity by Pakistani employers in employee selection.

Work Experience
Jul 2013 - Aug 2013 :Internship at Colgate-Palmolive Pakistan - Marketing department
Mar 2013 - Aug 2013 :Marketing intern at 3 Quarks Daily
Mar 2013 - June 2013 :Teaching Assistant for Business Communication at IBA
Jun 2012 - Aug 2012 :Social internship at Justuju Welfare Organisation
Jun 2012 - Aug 2012 :Internship at Pakistan German Business Forum

Extra-Curricular Activities
• Member of Karachi United Football Club
• Social Media Manager for IBA International Conference on Marketing, 2014
• Director, Social Media for TCF, IBA Campus
• Participated in the P&G University Challenge Product Launch
• Completed 6 week courses in photography and basic graphic design