Umar Mahmood

Academic

Career

Verbatim text

Umar Mahmood
Marketing
0321-2894628
umarmahmood20@gmail.com
Date of Birth: December 20, 1991

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.07* (79.89%)
A-Levels 2010 The Lyceum School, Karachi 1As, 3Bs
O-Levels 2008 The City School, Karachi 7As, 2 Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Direct Marketing, Sales Management, Strategic Sourcing and Negotiation.

Major Term Papers I Reports I Projects
• Worked on the analysis of Out of Home (OOH) Advertising in Pakistan
• Presented the positioning of Audionic for the Brands Management course
• Conducted consumer research on Entertainment Systems for the Consumer Behavior course
• Wrote a case on the Counterfeit Medicine crisis in Pakistan for the Marketing Issues in Pakistan course
• Prepared a report on the Woodworks Industry in Pakistan
• Prepared a report on Facebook as an online market place for the Methods in Business Research course
• Conducted research on the different functions of Toyota Defense Motors for the Small Business Management course
• Studied the stress levels of IBA students for the Organizational Behavior course
• Research and compiled a case on the recruitment policy for the Security Exchange Commission of Pakistan
• Prepared a report on “What the Top Companies look for in an Employee” in collaboration with UBL, Engro and Toyota Southern Motors
• Wrote a case on Recruitment Issues for Muller and Phipps Pakistan for Comparative Management
• Prepared a report on the Information System of English Biscuit Manufactures

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at Unilever Pakistan – Customer Marketing
Jun 2012 - Aug 2012 :6 weeks Social Internship with Shell Tameer and British Council
Aug 2012 - Current :Heading Social Venture - Youth Education Azam Hamara

Extra-Curricular Activities
• Event Manager for Rotaract Oratory 2012
• Head of Creative Team - IBA Leadership Conference 5.0
• Brand Ambassador for Shell Tameer 2012
• Brand Ambassador for Ilm-Possible 2012
• Marketing Coordinator for IBA Finance Club 2012
• Team Manager – IBA Entrepreneurship Society 2011
• Mathematics and English Instructor – The Lyceum Home School Project 2010
• Member of Student Council – The City School (2008-2010)
• Member of the Football Team – The City School (2007-2010)