Usman Tahir

Academic

Career

Verbatim text

Usman Tahir
Marketing
0336-9223900
sheikh.usmantahir@gmail.com
Date of Birth: September 06, 1990

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.30*
Intermediate | 2009 | Commecs Institute of Business & Emerging Sciences, Karachi | A 74%
Matriculation | 2007 | Foundation Public School, Karachi | A*80%
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Consumer Behavior, Advertising, Public Relations, Supply Chain Management, Integrated Marketing Commutation, Services Marketing and Training & Development.

Major Term Papers I Reports I Projects
• Conducted research on Shan Foods highlighting marketing and advertisement issues.
• Conducted a comparative study on different management styles of Unilever and Shan Foods.
• Analyzed the HR strategies, policies, organizational behavior and motivational factors of Dolmen Private Limited.
• Studied the brand positioning of Pepsodent.
• Prepared a report on the distribution channel of Silk Soap.
• A detailed analysis on the problems & solutions of the Alcohol /Ethanol industry in Pakistan.
• Studied the marketing issues of Lucky Cement from an export perspective.
• Comprehensive analysis on the strategic fit & competitive advantage of Sara Solar in its industry.

Work Experience
Apr 2013 - Feb 2014 :President of Local Committee, AIESEC in IBA.
Jun 2013 - Aug 2013 :6 weeks Internship at Engro Polymer - Accounts department.
May 2013 - Sep 2013 :Campus Ambassador at British Council.
Jun 2012 - Aug 2012 :6 week social internship at Dar-ul-Sukoon.
Jul 2012 - Mar 2013 :Vice President Human Resource & Marketing of Official Expansion, AIESEC in IBA.
Jun 2011 - Aug 2011 :6 weeks Internship at Adamjee Insurance - Risk Management Department.
Jan 2010 - Dec 2012 :Entrepreneurship in the field of Fashion & Designing.

Extra-Curricular Activities
• Represented Pakistan at the 65th AIESEC International Congress, Egypt among delegates participating from 130 countries.
• Organizing Committee responsible of Member and Exchange Participant Recruitment - AIESEC in Karachi & IBA, 2012-13.
• Event Management head of IBA Annual Drama Play, 2012.
• Head of Operation, International Conference on Marketing, 2012.
• Managed Publicity for various events at IBA i.e. Charity Carnival 2012.
• Brand Ambassador of IBA Marketing & Communication and Leadership Club, 2010.

Achievements
• Elected as the First Local Committee President of AIESEC in IBA, 2013-2014.
• Awarded plaque for organizing International conference on Marketing, 2012 – 2013.
• For the first time in AIESEC Pakistan, Initiated Good Case Practices Partnership with AIESEC Denmark, 2011-2012.
• Awarded with IBA Merit Scholarship, 2010.