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AbuBakr Hassan

OTHER-UNCATEGORIZED · 2014
Email
abubakr.hassan@khi.iba.edu.pk
Phone
0345-7220526
LinkedIn
GitHub

Academic

Program
MBA
CGPA
3.34
Year
2014
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB

Career

Current role
Target role
Skills
Consumer Behavior, Advertising, Brand Management, Sales Management, Media Management, Strategic Marketing, Retail Management, Supply Chain Management, Dynamics of Logistics and Distribution Management, Entrepreneurial Management
Interests / quote
The Bachelor of Business Administration with Information Technology was a perfect match with my personality traits of extroversion, leadership and organization. The blend of IT with the shades of finance, HR and marketing gave me an extra edge to learn how to effectively utilize technology for the organization. I always intended to tune my leadership skills and participate in the sustainable growth of an organization and the studies at BZU were the first step on the ladder. Although I participated in a couple of internships, the real learning came when as a graduate, I took the roles of sales to get professional flavor of the industry and marketing field. It was a perfect platform for a fresh graduate like me to understand the dynamics and challenges in the sales and distribution processes.

Verbatim text

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AbuBakr Hassan
0345-7220526
abubakr.hassan@khi.iba.edu.pk
Date of Birth: April 28, 1988
Marketing and Supply Chain Management

The Bachelor of Business Administration with Information Technology was a perfect match with my personality traits of extroversion, leadership and organization. The blend of IT with the shades of finance, HR and marketing gave me an extra edge to learn how to effectively utilize technology for the organization. I always intended to tune my leadership skills and participate in the sustainable growth of an organization and the studies at BZU were the first step on the ladder. Although I participated in a couple of internships, the real learning came when as a graduate, I took the roles of sales to get professional flavor of the industry and marketing field. It was a perfect platform for a fresh graduate like me to understand the dynamics and challenges in the sales and distribution processes.

But I soon learned that I lack the academic knowledge and exposure of a well-respected school. I was convinced that in order to attain my career goal of a business leader, I need to develop effective and efficient decision makings skills and there is no better platform for me than IBA with its finely-developed curriculum. The MBA encompasses all the business activities from finance to supply chain, marketing and HR. IBA brings together a diverse and high-caliber peer group and creates a multitude of perspectives to foster rich learning and experience-sharing in the business. Further extra and co-curricular activities varying from sports and entertainment to conferences and Seminars helped me to hone my personal development and learn time management.

I want to see myself in a growth-oriented organization where I would be working in a challenging environment. To utilize my experience in sales and distribution, I find brand management or supply chain management very exciting. The art of marketers to create consumer intimacy with brands is captivating. I am looking forward to work with a company with a dynamic work environment in the field of marketing or supply chain and contribute passionately in its sustained progress.

Educational Qualifications:
MBA | 2014 | Institute of Business Administration, Karachi | 3.34* (83%)
BBA | 2010 | Bahauddin Zakariya University, Multan | 3.03
(IT) Hons.
Intermediate | 2006 | Govt. Emerson College, Multan | B (66%)
Matriculation | 2003 | Govt. High School Aam Khas Bagh, Multan | A+ (84%)
*CGPA up to the 2nd Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Media Management, Strategic Marketing, Retail Management, Supply Chain Management and Dynamics of Logistics and Distribution Management, Entrepreneurial Management

Major Term Papers I Reports I Projects
• Report of consumer behavior research on Lipton Tea.
• Project on Youth’s TV viewership habits.
• Marketing audit of Wall’s Fruttare in the course of Marketing Management.
• Marketing audit of Forhans in the course of Strategic Marketing.
• Report on advertising process of Agency Interflow.
• Prepared advertising campaign of TCS Connect.
• Report on integrated marketing communication for different brands in Pakistan.
• Report on “Emotional Branding” in the course of Brand Management.
• MBA final project worth $100 million on “Agri Business Investment fund” end to end analysis of the whole value chain.
• Project “Metamorphosis”, MBA Program betterment debate between industry, faculty and students.
• Live case study on Atlas Batteries Ltd. to analyze the alignment of different function’s objective with overall corporate strategy
• Report on supply chain of National Foods Limited.
• Report on Cross Docking.

Extra-Curricular Activities
• Represented MBA in hard ball Cricket at IBA Karachi
• Participated in Dramatics Club at BZU. (2006-2010)
• Represented C Wing IBA Boys Hostel in cricket tournament at IBA Boys Hostel. (2012)
• Participate actively in Community building activities.
• Member of Blood Donor Society Multan.
• Member of Active Citizens British Counsel.
• Organized and participated in Magazine Exhibition. (2008)
• Reading articles and magazines regarding sales, marketing, advertising, supply chain, financial crisis and other business and economic problems of Pakistan and the world.
• Reading Books (Novels, Business and Economics magazines)
Provenance
Source file: Copy of MBA GD 2014.pdf
From job #371 page 15
Created: 1778302600