Alina Najam Khan
OTHER-UNCATEGORIZED
· 2014
Email
alina.najam@khi.iba.edu.pk
Phone
021-315832853, 0300-8239102
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.31
Year
2014
Education
Institute of Business Administration
Address
Karachi
DOB
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Career
Current role
Business Analyst for 3i Logic (Pvt.) Ltd.
Target role
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Skills
Strategic Brand Management, Advertising, Services Marketing, Media Management, Strategic Marketing, Global Marketing Management, Mobile Marketing Strategies, Social Marketing, Retail, Consumer Behavior, Strategic Human Resource Management, Performance and Compensation Management, Brand Audit, Brand Revival strategy, Global Marketing strategy, Service Delivery Model, Social Marketing Campaign, Advertising Campaign, Product Placement, Solar Energy Feasibility Study, Digital Media strategies, Managerial skills, Soft skills, Analytical skills, Critical thinking abilities
Interests / quote
After completing my BBA from IBA in 2010, I began working as a Business Analyst for 3i Logic (Pvt.) Ltd. During this time, I was fortunate to enjoy a great deal of exposure in engaging with clients and developing Digital Media strategies suited to their needs. Within a short time span, I was given a managerial position at the company, which gave me the additional responsibility to lead a team. However, whilst this was a tremendously fulfilling and educational period, after two successful years it became apparent to me that if I wanted to continue challenging myself and benefit from a meaningful professional development, I needed to broaden my skill-set, deepen my knowledge and understanding further. This led me back to the familiar route of IBA.
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Alina Najam Khan 021-315832853, 0300-8239102 alina.najam@khi.iba.edu.pk Date of Birth: November 30, 1986 Marketing After completing my BBA from IBA in 2010, I began working as a Business Analyst for 3i Logic (Pvt.) Ltd. During this time, I was fortunate to enjoy a great deal of exposure in engaging with clients and developing Digital Media strategies suited to their needs. Within a short time span, I was given a managerial position at the company, which gave me the additional responsibility to lead a team. However, whilst this was a tremendously fulfilling and educational period, after two successful years it became apparent to me that if I wanted to continue challenging myself and benefit from a meaningful professional development, I needed to broaden my skill-set, deepen my knowledge and understanding further. This led me back to the familiar route of IBA. The MBA program has not only helped me to hone the soft skills required to be a good manager, but also allowed me to specialize further in the field of Marketing and broaden my perspective. Additionally, by attracting students from various industries and diverse backgrounds, the program gave me an opportunity to interact and work with different people and different ideas. During my program, I attended the Dubai Study Tour as part of a Marketing Management course, which allowed me to rub shoulders and learn from senior-level executives working in world-renowned organizations. Furthermore, the MBA Research Project, which required in-depth research and consultancy for a client, Princely Jets (Pvt.) Ltd., offered me the chance to apply my skills in a professional environment in a new and growing industry. In this project, I worked with a team of students and acquired first-hand knowledge about aviation, the safety culture of corporates and business development from one of Pakistan's leading conglomerates. My earlier professional experience in the Digital Media Industry and my time at IBA has prepared me to deliver results in a fast-paced and competitive environment. I have also sharpened my analytical and critical thinking abilities. Thus, looking forward, I am eager to apply my education and experience from MBA, and work for an organization in which I can take on a strategic role and contribute to its success. I have always believed that a successful career requires a combination of high quality education, meaningful professional experience and constant challenges. With two years of marketing experience and an MBA from IBA under my belt, I am raring to go once again. Educational Qualifications: MBA | 2014 | Institute of Business Administration, Karachi | 3.31* (80.71%) BBA | 2010 | Institute of Business Administration, Karachi | 2.98 A-Levels | 2005 | Karachi Grammar School | 2 As, 2 Bs O-Levels | 2003 | Karachi Grammar School | 6 As, 3 Bs *CGPA up to the 2nd Semester Elective Courses Strategic Brand Management, Advertising, Services Marketing, Media Management, Strategic Marketing, Global Marketing Management, Mobile Marketing Strategies, Social Marketing, Retail, Consumer Behavior, Strategic Human Resource Management and Performance and Compensation Management Major Term Papers | Reports | Projects • Prepared a Live Case Study to analyze Strategic Management and Corporate Strategy issues faced by National Foods Ltd. • Critically assessed the Performance and Compensation Management systems in place at MEC Pakistan, Group M • Conducted a Brand Audit for Walls, Fruttare • Conceptualized a Brand Revival strategy for Tetley Pakistan • Prepared a Global Marketing strategy for a mock Jewelry design business • Formulated a Service Delivery Model for Fire Evacuation Consultancy • Created a Social Marketing Campaign for Fire Safety in Karachi • Developed an Advertising Campaign for Micro Health Insurance for the poor • Prepared a documentary showcasing Product Placement in Pakistan • Conducted a Solar Energy Feasibility Study for implementation at IBA Extra-Curricular Activities • Selected to attend a workshop conducted by Broadway Directors • Performed at Cinema Live Musical • Member of the IBA Executive Art’s Council • Assistant Creative Manager - IBA Social Events Society • Mistress of Ceremony - IBA Farewell • Selected for the Throw ball inter-batch team • Member of the Social Events Society • Member of the Adventures Society • Coordinator of the Talent Show – Karachi Grammar School • Learnt Classical, Contemporary and Latin Dance • KGS Softball Team Captain • Head-Girl - The City School • 1st position in Debate Contests - The City School (1996, 1997, 1998) • Winner of the Blue-Band Art Competition held all over Pakistan