Khawar Ali Sher

Academic

Career

Verbatim text

Khawar Ali Sher
0321-5113643
khawar.ali@khi.iba.edu.pk
Date of Birth: March 07, 1987
Marketing and Supply Chain Management

I am a self-driven and motivated person, who enjoys working in teams and that is the best assets that I have.

Bachelors of Business Administration from Bahria University Islamabad gave me exposure to the general business environment and global business practices. My passion to further expand my knowledge base and to have diverse experiences led me to be involved with an entrepreneurial venture as well as getting the experience of working as an account executive looking after sales of key accounts, in a company with worldwide presence.

After having the experience of both running a business and doing a job, I wanted to further enhance my competence as a business manager. Doing MBA from IBA was the best means to that end. IBA has the best faculty for business management and its tradition of producing business leaders were the reasons why I wanted to study here.

In the last year-and-half I have been able to pursue my interests in various subjects and polish my professional skills. From studying in-depth about marketing, consumer behavior, brand management and economics with a case study based method and having the broad picture of how supply chains integrate in developing a value proposition in businesses. I now possess a working knowledge of how business managers develop strategies and how they use tools such as social media and brand activations to enhance their brand’s value. I understand what role Human Resources has to play as a strategic business partner. I can envision the bigger picture of our business environment where we operate, and how companies are leveraging their global supply chains to boost productivity and decrease costs.

I see myself working in a challenging role, which compels me to enhance my productivity and contribute to the success of the organization. Be it in supply chain management, brand management, HR or even as an MT, I now possess the skills, competence and the tools required to take on the challenge.

Educational Qualifications:
MBA | 2014 | Institute of Business Administration, Karachi | 3.21* (79.81%)
BBA (Hons) | 2009 | Bahria University, Islamabad (BIMCS) | 3.43
Intermediate | 2005 | Islamabad College for Boys, ICB (FBISE) | A Div
Matriculation | 2002 | Islamabad College for Boys, ICB (FBISE) | A Div
*CGPA up to the 2nd Semester

Elective Courses
Consumer Behavior, Retailing, Media Management, Industrial (B2B) Marketing, Services Marketing, Brand Management, Strategic Marketing, Supply Chain Management, Dynamics of Distribution and Logistics

Major Term Papers I Reports I Projects
• Term Report on APL Logistics and Shan Food in Supply Chain Management, discussing SCOR model as well their SC models.
• Group Presentation on Surf Excel, its positioning and segmentation strategies in Consumer Behavior, including consumer response survey.
• Comprehensive marketing strategy developed in conjuncture with Masafi Marketing department for our Marketing Management term report.
• Wrote a case study on the evolution of PTCL’s HR practices as it went through the process of privatization
• Developed comprehensive safety and Emergency exit plans for IBA and conducted two safety drills; for our Organizational Behavior term project.
• Conducted a comprehensive marketing strategy audit for PIA in Strategic Marketing, working with their marketing department.
• Corporate strategy term report: the dynamics of PIAC (PIA) and devised a future strategy.
• Studied Mobilink and its various brand management strategies over the course of its history.
• Studied the B2B marketing strategies of Mobilink, working closing with their Key Account Managers; Industrial Marketing (B2B) Term project.
• Developed a video documentary on Newspapers, their place and budget share in contemporary media / advertising mix of companies.

Extra-Curricular Activities
• Attended DigiT 2012 and 2013 (Organized by Pakistan Advertisers Society), as a volunteer in their management team.
• Guest Relations Team Manager at IBA Economic Forum, March 2013
• Director Publications and Editor of Creat On magazine at Bahria University, Islamabad.
• Active member of HR Club and Marketing Club at IBA.
• Study trips to Port Qasim, Agility Logistics, APL Pakistan, Shan Foods, Port Grand and Lowe & Rauf advertising.
• Administrator of a Facebook group with over 21K members and active user of Twitter