Rida Abdullah
OTHER-UNCATEGORIZED
· 2014
Email
rida.abdullah09@gmail.com
Phone
0321-5654973
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.06
Year
2014
Education
Institute of Business Administration
Address
Karachi
DOB
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Career
Current role
—
Target role
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Skills
client relationship management, Social Marketing, Mobile Marketing, Advertising, Brand Management, Consumer Behavior, Integrated Marketing Communication, Managing People at Work (HRM), Training and Development, Financial Institutions & Markets, Services Marketing, Emergency Response Initiative, Organizational Behavior, Marketing Audit, consumer behavior insights, Supply Chain analysis, Digital Media Marketing, Blogging
Interests / quote
As a student of the Textile Institute of Pakistan, I graduated with a Bachelor’s degree in not just Business Administration, but with a major in Textile Marketing and Management as well. After working for an Apparel Buying House for two years I developed extensive client relationship management skills. However I realized that I wanted to expand my horizons and experience other fields. Therefore I decided that it was time to get a Master’s degree and utilize my experiences; the BBA degree had developed the foundation, while the internships were a practical implementation of my learning.
I decided an MBA from IBA, one of the top business schools in the country, would provide me with the kind of challenging environment that makes one exercise one’s mind and abilities to the fullest. The MBA program at IBA took in my undergraduate learning and work experience and groomed me to meet bigger challenges, I felt able to apply my learning to my future job. The method of teaching taken up for this specific program further honed my skills; the case study discussions created real life situations and helped in decision making. I felt able to tackle situations at work which previously I considered only hypothetical during my bachelors.
IBA provided me with an opportunity when I went on an Exchange Program to the Institute of Business Administration, Dhaka, Bangladesh. It helped me to develop my abilities at an accelerated pace. The exposure and experience I gained from a semester abroad not only added value to my training as a future leader but also helped strengthen my people skills as I came across individuals from various backgrounds, cultures and traditions. The insight I gathered based on business practices in a foreign country immensely helped me during the remainder of my MBA and hopefully will do the same for my future career.
The MBA project was the culmination of my MBA, where a combination of client relationship management, research and analysis helped in a live business strategy development. I am looking to apply all that I have learnt during the course of my academics and work experience to an organization that will not only provide me with the platform to contribute to its growth, but also provide me with the exposure and experience to help shape my career.
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Rida Abdullah 0321-5654973 rida.abdullah09@gmail.com Date of Birth: May 9, 1986 Marketing As a student of the Textile Institute of Pakistan, I graduated with a Bachelor’s degree in not just Business Administration, but with a major in Textile Marketing and Management as well. After working for an Apparel Buying House for two years I developed extensive client relationship management skills. However I realized that I wanted to expand my horizons and experience other fields. Therefore I decided that it was time to get a Master’s degree and utilize my experiences; the BBA degree had developed the foundation, while the internships were a practical implementation of my learning. I decided an MBA from IBA, one of the top business schools in the country, would provide me with the kind of challenging environment that makes one exercise one’s mind and abilities to the fullest. The MBA program at IBA took in my undergraduate learning and work experience and groomed me to meet bigger challenges, I felt able to apply my learning to my future job. The method of teaching taken up for this specific program further honed my skills; the case study discussions created real life situations and helped in decision making. I felt able to tackle situations at work which previously I considered only hypothetical during my bachelors. IBA provided me with an opportunity when I went on an Exchange Program to the Institute of Business Administration, Dhaka, Bangladesh. It helped me to develop my abilities at an accelerated pace. The exposure and experience I gained from a semester abroad not only added value to my training as a future leader but also helped strengthen my people skills as I came across individuals from various backgrounds, cultures and traditions. The insight I gathered based on business practices in a foreign country immensely helped me during the remainder of my MBA and hopefully will do the same for my future career. The MBA project was the culmination of my MBA, where a combination of client relationship management, research and analysis helped in a live business strategy development. I am looking to apply all that I have learnt during the course of my academics and work experience to an organization that will not only provide me with the platform to contribute to its growth, but also provide me with the exposure and experience to help shape my career. Educational Qualifications: MBA 2014 Institute of Business Administration, Karachi 3.06* (78%) MBA Exchange Semester 2013 Institute of Business Administration, Dhaka, Bangladesh 3.3 BBA Honors 2010 Textile Institute of Pakistan, Karachi 3.2 A-Level Beaconhouse School System, Karachi 1 B O-Level 2004 Beaconhouse School System, Karachi 1 A, 2 B’s *CGPA up to the 2nd Semester Elective Courses IBA Karachi: Social Marketing, Mobile Marketing, Advertising, Brand Management, Consumer Behavior, Integrated Marketing Communication IBA Dhaka: Managing People at Work (HRM), Training and Development (HR), Financial Institutions & Markets and Services Marketing Major Term Papers I Reports I Projects IBA, Karachi: • Organized an Emergency Response Initiative in IBA to assess responsiveness to crisis. Arranged for professional crisis management team to give training in collaboration with IBA HR club as an Organizational Behavior Final Term Project. • Worked on two term reports on Unilever products: a Marketing Audit for Vim, to pinpoint the brand’s problem; and a survey to collect consumer behavior insights for Surf Excel against competitors. • Participated in Dubai Study Trip (Jan 2013) to assess the difference between the local and the international markets, to further seek insight into the working environment of the local and foreign companies. Had the opportunity to visit several multinationals as well as mingle with IBA alumni working in that region. IBA, Dhaka: • Conducted a study on Mobile Banking Service of “Dutch-Bangla Bank Limited”, Bangladesh’s most innovative and technologically advanced bank. • Conducted a Training and Development Needs Assessment at “Banglalink”, Bangladesh’s second largest cellular service provider. • Conducted complete Supply Chain analysis of “Igloo Bangladesh” and identified gaps. Extra-Curricular Activities • Volunteered at DIG-IT! 2012 Digital Media Marketing Conference at Sheraton. • Blogger for GEO NEWS; on entertainment and lifestyle. • Executive committee member of the NGO “SOOCH”, aimed at educating and grooming children from underprivileged backgrounds. • Wrote for the university’s unofficial web blog QUACK! • Compiler for the Textile Institute’s official print magazine TALKING TEXTURES