S. Wajid Abbas Zaidi

Academic

Career

Verbatim text

S. Wajid Abbas Zaidi
021-99247686, 0345-2861820
wajid.abbas@khi.iba.edu.pk
Date of Birth: September 29, 1987
Marketing and Supply Chain Management

Studying marketing and management in my undergrad enabled me to understand the real power of different marketing tools and strategies in the success of any organization.

With my work experience at Express Media Group, I was able to see and experience the actual execution of many promotional activities such as TV & print ads, outdoor and indoor advertising etc. from scratch till the end.

Keeping this in mind, I decided to pursue my Masters degree in marketing so that I could further hone my skills to help me reach my career goals. An MBA degree means the knowledge of all business areas and not just any one. Not only did I learn many new concepts of marketing, but I also got the chance to learn important and deep concepts of other subjects such as management, human resources, economics, finance and especially supply chain. I am quite sure that this would not have been possible without the superior teaching methodologies of my experienced and well-qualified teachers.

The MBA project has undisputedly been the biggest learning opportunity. It required us to work on the organization from every particular angle. By comprehensively assessing the external and internal environment and using our knowledge of all the different subjects, we were able to help our client to come up with a solution as per their needs. IBA is indeed one of the best business schools in the country. I am quite lucky to be a part of it. I learned a lot from my teachers during the class discussions and also from my colleagues who had different work experiences in different fields.

I want to see myself grow in the field of supply chain or brand management in an organization which could provide a challenging environment in addition to learning opportunities. To see the dynamics of supply chain in an organization which adds value addition in it and increases its efficiency is something which fascinates me a lot. I would love to be a part of the team which works with their hearts and souls to make their brand strong and powerful in the minds of consumers.

Educational Qualifications:
MBA (Marketing & SCM) | 2014 | Institute of Business Administration, Karachi | 2.71* (74.29%)
BBA Marketing (Hons) | 2010 | Bahria University Karachi Campus | 3.34
Intermediate | 2006 | Fazaya Degree College Faisal, Karachi | B
Matriculation | 2004 | Fazaya Degree College Faisal, Karachi | A-1
*CGPA up to the 2nd Semester

Elective Courses
Advertising, Brand Management, Integrated Marketing Communications, Services Marketing, Supply Chain Management, Dynamics of Distribution and Logistics, Consumer Behavior, Strategic Marketing, Retailing

Major Term Papers I Reports I Projects
• Group leader in the Brand Activation event of Shan Shoop noodles at IBA main campus
• Organizer of IBA six-a-side hockey tournament (Sticks of Change) among the various batches.
• Initiated a service business (Fresha Fruit Delivery) within IBA boys hostel
• Research project on the expropriation of property
• Authored a live case study on AMAN Tech in order to analyze their areas of improvement in the course corporate strategy.
• Prepared a report on Levi’s (Jeans) Pakistan in Consumer Behavior
• Prepared report on supply chain of Unilever’s surf excel in SCM course
• Presented on creativity in OOH in advertising
• Presented on the CBBE and sources of brand equity of Mobilink in Brand Management

Extra-Curricular Activities
• Playing Squash
• Reading
• Watching sports and movie channels
• Web browsing