Sherbanoo Raza
OTHER-UNCATEGORIZED
· 2014
Email
sherbanoo.raza@khi.iba.edu.pk
Phone
021-34550115, 0300-8227258
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.44
Year
2014
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Advertising, Brand Management, Media Management, Distribution and Logistics Management, Integrated Marketing Communications, International Financial Management, Performance and Compensation Management, Project Management, Services Marketing, Global Marketing Management, SPSS, MS Project
Interests / quote
Entrance into the business world for me was at a very young age back in 2001. My short assignment at an activation agency not only gave me exposure to various brands and how the industry worked but also interaction with the brand managers that made everything happen. This was the starting point, watching these men and women make things happen in their respective brands and affect millions of people while doing it.
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Sherbanoo Raza 021-34550115, 0300-8227258 sherbanoo.raza@khi.iba.edu.pk sherbanooraza@hotmail.com Date of Birth: February 11, 1984 Marketing Entrance into the business world for me was at a very young age back in 2001. My short assignment at an activation agency not only gave me exposure to various brands and how the industry worked but also interaction with the brand managers that made everything happen. This was the starting point, watching these men and women make things happen in their respective brands and affect millions of people while doing it. I knew that this was the industry for me and the excitement and attraction that marketing held no other sector could possibly match. I decided to pursue my dreams by starting to do my BBA and then went back to work for another activation agency. The learning of a business degree was profound and very relevant to what I wanted to do in life. Even though I thoroughly enjoyed my work at the agency and it was something new and spontaneous regularly, I was still lacking a specialized academic background to fuel my energy of wanting to make this world a better place through brands for both goods and services. After working extensively in my role at the agency, growth prospects had slowed down and a quality education was the obvious next step. I made it a personal quest to get into IBA to complete my Masters degree. Achieving this goal was a personal leap as being from another business school for my BBA all we heard and wondered was “IF our degree was from IBA things would have been different”. Once I got in I yearned to become one of those that exude all that IBA is about and personalities that have shaped the Pakistani business world. IBA teaches us to perform under all conditions and for me personally it was the realization that everyone here is exceptional so in order to compete I need to stand out and be on top of my game at every instant. The MBA Program was no different, we were the first batch to come back after the 2 year requirement and learning has been very real and intense. I hope to use my years of experience and acquired knowledge and skills by working in the marketing or supply chain department of any organization that can help me realize my dreams of making a difference in the consumer’s life and provide me comfort in knowing that I have used my knowledge and interest towards good use. 54 Educational Qualifications: MBA | 2014 | Institute of Business Administration, Karachi | 3.44* (85%) BBA | 2007 | Iqra University, Karachi | 3.69 *CGPA up to the 2nd Semester Elective Courses Advertising, Brand Management, Media Management, Distribution and Logistics Management, Integrated Marketing Communications, International Financial Management, Performance and Compensation Management, Project Management, Services Marketing, Global Marketing Management Major Term Papers I Reports I Projects • Feasibility Report on building a large Apartment Complex • Authored a live case study on Pakistan International Airlines in order to analyze their areas of improvement stemming from their corporate strategy. • Application of SPSS software tools on data and analyzing it • Report on Distribution Channel Management of a distribution company • Basic project information work on MS PROJECT • Performance & Compensation Management report on IBA Karachi • Research project on the acceptance of technology affecting the popularity of e-newspapers and print newspapers • Media management report on TV ONE and how viewers are affecting the entertainment genre • Launch event on IBA campus of a major Ice Cream brand. • Running of a service business within IBA Campus boundaries • Report of a brand revamp of Bake Parlor bread. • Brand extension of bake parlor into biscuits • Extensive research project on Culture of IBA Karachi • Strategic Logistic Analysis of a Pharmaceutical company • Marketing Plan of Laundry Detergent • Feasibility Report on running a small food business & a Coffee House • Supply Chain Analysis of a Pharmaceutical company • Survey Research on women Entrepreneurs in Pakistan • Causal Research on the Effects of Packaging on User Preferences Extra-Curricular Activities • Cooking and Baking