Madeeha Zaeem Hanafi

Academic

Career

Verbatim text

Madeeha Zaeem Hanafi
021-35250813, 0334-3024825
madeeha.zaeem@khi.iba.edu.pk
Date of Birth: December 11, 1987
Marketing

Studying economics and management in my undergrad helped me understand the importance of knowing how the economy and its nuances impact management decisions.

With my work experience at Oxford University Press I could see real-life applications of tools I had learnt through my economics degree such as price discrimination. However, it was the management courses, such as marketing, which proved to be most helpful.

With this thought in mind I decided to pursue my MBA degree and try and harness skills that will help me move forward in my career. An MBA degree is all encompassing. Even concentrating on a particular field, such as marketing, does not mean the other important facets of any business are left out. In my time at IBA I have learnt about finance, the global economy and its impact on the business world, supply chain and other skills which cannot be taught out of a text book. The MBA project has been the biggest learning opportunity as we study companies from every angle. From studying the external and internal environment we were able to help our clients to come up with a strategy to help them grow and excel in their field.

IBA is one of the best business schools in the country and due to the high degree of difficulty of getting admission, I was fortunate enough to be surrounded by individuals who had different experiences from me and learn from the acitve class discussions.

I want to see myself in some growth-oriented organizations where I would be working in a challenging environment. Organizing events and promotional activities is something I would like to go into. But I find brand management and supply chain to be just as interesting. To see how a strong brand can embed itself in a consumer’s mind is fascinating and I would love to be part of the process. I see myself working for a company that has a slew of strong brands and would love to try enhancing the brands’ presence in the market.

Educational Qualifications:
MBA | 2014 | Institute of Business Administration, Karachi | 3.5* (85.57%)
BSC Economics and Management (Hons) | 2010 | University of London International Programme, UK | 3.3
*CGPA up to the 2nd Semester

Elective Courses
Advertising, Brand Management, Integrated Marketing Communications, Services Marketing, International Financial Management, Supply Chain Management, Retailing, Strategic Sourcing & Negotiating Skills.

Major Term Papers I Reports I Projects
• Launch event on IBA campus of a major Ice Cream brand.
• Running of a service business within IBA Campus boundaries
• Report of a brand revamp of Bake Parlor bread.
• Brand extension of bake parlor into biscuits
• Extensive research project on Culture of IBA Karachi
• Research project on the acceptance of technology affecting the popularity of e-newspapers and print newspapers
• Authored a live case study on Pakistan International Airlines in order to analyze their areas of improvement stemming from their corporate strategy.
• Application of SPSS software tools on data and analyzing it
• Presented on the role of the 5 senses in advertising
• Presented on the strength of the brand value of Khaadi

Extra-Curricular Activities
• Reading
• Baking
• Watching sports especially tennis and cricket