Muhammad Humayun Maqbool
OTHER-UNCATEGORIZED
· 2014
Email
humayun.maqbool@khi.iba.edu.pk
Phone
0313-5380835, 051-4475171
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.33
Year
2014
Education
Institute of Business Administration
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Marketing, Branding, Advertising, Consumer Behavior, Brand Management, Sales Management, Services Marketing, Global Marketing, Supply Chain Management, Integrated Marketing Channels, Retailing, SHRM, B2B, Dynamics of Distribution and Logistics, Management, HR practices, Services Business, Marketing Plan, Consumer Audit, Research, Employability, AMCAT feasibility, Supply Model, ZMET model, Brand Equity Model, Quality Management
Interests / quote
The MBA Program at IBA is very unique because of the school’s presence in all-round market of Karachi that caters to financial organizations, marketing companies and management centers. At IBA I have not only learned within campus but outside of it, and built an overview and insight of how companies are managed. This whole training and exposure was all possible through continuous interaction with industry experts coming to teach at IBA.
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Muhammad Humayun Maqbool 0313-5380835, 051-4475171 humayun.maqbool@khi.iba.edu.pk Date of Birth: April 03, 1989 Marketing The MBA Program at IBA is very unique because of the school’s presence in all-round market of Karachi that caters to financial organizations, marketing companies and management centers. At IBA I have not only learned within campus but outside of it, and built an overview and insight of how companies are managed. This whole training and exposure was all possible through continuous interaction with industry experts coming to teach at IBA. Previously having a Majors in Finance as well as working with one of the leading banks of Pakistan, I realized that there is more than just looking into numbers and same unchanging tasks in me. My inner-self always sparked me to do something out of the box and create a noticeable mark. This urge made me think of going for another MBA and I chose Marketing as Majors. Over the time I have developed my interest in Marketing specifically in Branding and Advertising. The goal of my career is to find a position in a company where I am offered challenges, ultimately assuming the management responsibilities and being involved in company strategies. The most important goal for me for my career is to go for a role that lets me apply my educational trainings and inter-personal skills. Educational Qualifications: MBA | 2014 | Institute of Business Administration, Karachi | 3.33* (82.4%) MBA | 2010 | International Islamic University, Islamabad | 3.58 Bachelors | 2008 | University of the Punjab, Lahore | B *CGPA up to the 2nd Semester Elective Courses Consumer Behavior, Advertising, Brand Management, Sales Management, Services Marketing, Global Marketing, Advertising, Supply Chain Management, Integrated Marketing Channels, Retailing, Advertisings, SHRM, B2B, Dynamics of Distribution and Logistics Major Term Papers | Reports | Projects • Completed a comprehensive research on Procter and Gamble’s Laundry Business as MBA Final Project on understanding factors of usage variation and their contribution towards consumer behavior and impact on decisions. • Wrote a Live Case Study on Management and HR practices at Dawood Lawrencepur Limited • Started Services Business at Campus and generated a revenue of Rs. 5,000/- on an investment of Rs. 300/- in a week. • Prepared Marketing Plan for Allied Bank Limited as a term report. • Conducted consumer audit for the course of Consumer Behavior • Conducted research and wrote a research paper on the Employability in Pakistan and AMCAT feasibility in Pakistan • Analyzed and developed a Supply Model of Fresh Milk and key variables defining milk availability in Pakistan • Understanding Consumer Behavior under ZMET model and implementation of strategies in accordance to findings • Developed and presented a Brand Equity Model of Ufone • Comprehensive Report on marketing strategies of Shezan Ltd. • Prepared report on the Quality Management at Telenor Extra-Curricular Activities • Manager IBA HR Club for year 2013-2014 • CEO IBA HR Challenge - Inspire 2013 • CEO IBA HR Summit 2014 and HR Colloquium • Program Design Team in Battle of Brains 2013 • Management Team of IBA Marketing, Finance and Economics Club • Teaching Assistant in Business Administration Faculty • Managed events at Hostel and at IBA Campus