Syed Ghufran Alam

Academic

Career

Verbatim text

Syed Ghufran Alam
021-35430068, 0333-3234521
ghufran.alam@khi.iba.edu.pk
Date of Birth: August 27, 1985
Marketing and Supply Chain Management

After completing my Masters in Petroleum Technology, I was fortunate to get the chance to work with one of the biggest multinationals at an international level. Challenging industry, international exposure, and multicultural environment caused me to learn new things every hour. It was really a good experience to work with different cultures and travelling to different countries. Another opportunity that I got was to share my experiences with the students in Pakistan by delivering guest lectures at University of Karachi. Passing through various career stages of my life, I started to realize that I have more potential and to exploit that potential I decided to go to a business school.

The choice to pursue a business degree was not a random decision but based on my research, experiences, and feedback. Getting admission in IBA for MBA program was also an endorsement of my decision as the admission in IBA isn't just based on aptitude but various stages which include personality assessment. It was a great learning opportunity to get information about all business disciplines along with my specialization in marketing and supply chain. Learning was not just based on class room studies but an excellent blend of case studies, guest lectures, industry visits, discussions, presentations, and projects for every course. The MBA project was also a great opportunity to learn on the ground, participating equally with the real players of the organization.

The time has come to prove that my decision to pursue MBA degree was absolutely right to take up more challenges in life. It's not just about a specific industry but it can handle the challenges of every industry. I am interested in creative works and will be happy to join any organization which provides me the platform to exploit my potential to create value for both the employee and the employer. Choosing Marketing and Supply Chain courses was also the part of my passion as these disciplines are challenging and require creative solutions. It's now really exciting for me to think about the great future opportunities ahead for applying my knowledge and skills to make contributions to the industry and the society.

Educational Qualifications:
MBA | 2014 | Institute of Business Administration, Karachi | 3.1* (77.15%)
M.Sc. Petroleum Technology | 2007 | University of Karachi | A
B.Sc. | 2005 | University of Karachi. | A
*CGPA up to the 2nd Semester

Elective Courses
Consumer Behavior, Brand Management, Advertising, Retailing, Sales Management, Entrepreneurial Management, Supply Chain Management, Dynamics of Distribution & Logistics

Major Term Papers I Reports I Projects
• Compiled and presented end to end Supply Chain process of Byco Petroleum Pakistan Ltd.
• Segmenting, Targeting and Positioning study of meat and poultry market with focus on K&N products.
• Analyzed the marketing strategy of Nestle Maggi Umda Paratha and presented recommendations.
• Visit to Port Qasim, Jinnah Terminal and Agility Warehouse, Karachi for the understanding of their infrastructure and supply chain processes.
• Corporate Strategy report on Pak Suzuki Motor Company identifying major challenges to the company.
• Research on the Impact of Foreign Direct Investment on the Economic Growth of Pakistan.
• Launched “I Own IBA” campaign as a project work to inculcate the sense of ownership amongst the students and the community.
• Financial Analysis and valuation of Shell Pakistan by applying various costing and financial analytical techniques.
• Presented analysis of major challenges faced by Ice Cream industry cold chain activities.
• Dubai Study Tour to acquire the knowledge of the contemporary marketing tools being used in Dubai and the challenges faced by the industry.
• Visit to PSO Labs, KRL Refinery, and NRL Refinery.

Extra-Curricular Activities
• Member Society of Petroleum Engineers (SPE)
• Member American Association of Petroleum Geologists (AAPG)
• Ex-President of Department-Industry Collaboration Committee, KU
• Arranged Guest Lectures at University of Karachi
• Delivered Guest Lectures at Dept. of Petroleum Technology, KU
• Advisor Guest Relations IBA Leadership Club
• Aquascaping