Malik Asad Abbas
OTHER-UNCATEGORIZED
· 2015
·
P-48
Email
asad.abbas@khi.iba.edu.pk
Phone
0300-3789598 / 021-34975908
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.03
Year
2015
Education
Institute of Business Administration Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Brand Management, Advertising, Retailing, Integrated Marketing Communication, B2B Marketing, Media Management, Dynamics of Distribution and Logistics, Strategic Human Resource Management, Supply Chain Management, Corporate Strategy, Marketing Plan, Brand Equity Model, Retail Audit, B2B Marketing Practices
Interests / quote
After graduating as Industrial Electronics Engineer from NED University (IIEE) back in 2010, I entered into the technical field of construction and telecommunications. After getting a sizeable technical experience, I felt that I need to brush my managerial skills as well in order to have a higher career trajectory. Hence, MBA from a reputable university was a must. I searched for avenues of quality education and was drawn towards IBA due to its rich history, diverse programs and renowned faculty. MBA Program at IBA is exceptionally novel in light of its presence and relevancein the business arena of Pakistan and additionally its worldwide recognition;which caters to numerous financial organizations, marketing companies and management firms. At IBA, I have developed myself inside out and able to build up knowledge base to tackle practical business challenges. The entire academic exposure was all conceivable through ceaseless communication with industry experts coming to instruct at IBA. Being an engineer and a business graduate has helped broaden my horizons and enabled me to look at any problem with both technical and managerial prospective. I plan to work in an environment which encourages innovation, where I can utilize my potential to its maximum and explore my creativity to utmost extent to achieve assigned objectives.
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Malik Asad Abbas Marketing 0300-3789598 / 021-34975908 asad.abbas@khi.iba.edu.pk Date of Birth: 30 July, 1987 After graduating as Industrial Electronics Engineer from NED University (IIEE) back in 2010, I entered into the technical field of construction and telecommunications. After getting a sizeable technical experience, I felt that I need to brush my managerial skills as well in order to have a higher career trajectory. Hence, MBA from a reputable university was a must. I searched for avenues of quality education and was drawn towards IBA due to its rich history, diverse programs and renowned faculty. MBA Program at IBA is exceptionally novel in light of its presence and relevancein the business arena of Pakistan and additionally its worldwide recognition;which caters to numerous financial organizations, marketing companies and management firms. At IBA, I have developed myself inside out and able to build up knowledge base to tackle practical business challenges. The entire academic exposure was all conceivable through ceaseless communication with industry experts coming to instruct at IBA. Being an engineer and a business graduate has helped broaden my horizons and enabled me to look at any problem with both technical and managerial prospective. I plan to work in an environment which encourages innovation, where I can utilize my potential to its maximum and explore my creativity to utmost extent to achieve assigned objectives. MBA 2015 Institute of Business Administration Karachi 3.03* BE 2010 Institute of Industrial Electronics Engineering (Industrial Electronics) NED UET, Karachi 64% Intermediate 2005 Aga Khan Higher Secondary School, Karachi 77% Matriculation 2003 PAF Degree College Faisal, Karachi 81% *CGPA up to the 2nd Semester EDUCATIONAL QUALIFICATIONS: ELECTIVE COURSES Brand Management, Advertising, Retailing, Integrated Marketing Communication, B2B Marketing, Media Management, Dynamics of Distribution and Logistics, Strategic Human Resource Management and Supply Chain Management MAJOR TERM PAPERS I REPORTS I PROJECTS • Wrote a Live Case Report on Corporate Strategyat Pakistan Refinery Limited. • Prepared Marketing Plan for KFC as a term report. • Wrote SHRMcase study on restructuring of Sapphire Textile Mill. • Analyzed Supply chain Model of Shan Foods. • Developed and presented a Brand Equity Model of National Foods. • Conducted retail audit of Imtiaz Super Store. • Report on PTCL to study B2B marketing practices used by a service provider company for their corporate clients. • Prepared a field report on Port Qasim Authority for Dynamics of Distribution and Logistics. 2015 P-48