Misha Zaki
OTHER-UNCATEGORIZED
· 2015
·
P-52
Email
mishazaki@gmail.com
Phone
0336-2778090
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.39
Year
2015
Education
Institute of Business Administration
Address
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DOB
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Career
Current role
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Target role
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Skills
Supply Chain Management, Dynamics of Distribution and Logistics, Advertising, Brand Management, Competitive Marketing Strategy, Strategic Human Resource Management, Feasibility Study, Brand Audit, Business Research, Risk and Return Analysis
Interests / quote
Studying for a Bachelor of Commerce degree at the University of Melbourne, Australia, with a scholarship, provided me with a solid ground on the theories and concepts of Management, Marketing and Strategy. Moving to Pakistan I was excited about applying these concepts. However, my biggest weakness according to most employers was a lack of local market knowledge. To fill this gap, I decided to pursue an MBA at IBA. At IBA I have been able to learn about the trends and dynamics of the Pakistani marketplace. This degree has provided me with a 360 degree learning experience giving me the platform to understand and analyze the evolving business environment of Pakistan. Well equipped to manage the challenges of the domestic market, I am looking forward to develop a career whereby I will be involved in optimizing the success of the business through delivering well developed feasible business solutions, in order to create sustainable value for the organization.
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Misha Zaki Marketing and HR 0336-2778090 mishazaki@gmail.com Date of Birth: 26 Aug, 1988 Studying for a Bachelor of Commerce degree at the University of Melbourne, Australia, with a scholarship, provided me with a solid ground on the theories and concepts of Management, Marketing and Strategy. Moving to Pakistan I was excited about applying these concepts. However, my biggest weakness according to most employers was a lack of local market knowledge. To fill this gap, I decided to pursue an MBA at IBA. At IBA I have been able to learn about the trends and dynamics of the Pakistani marketplace. This degree has provided me with a 360 degree learning experience giving me the platform to understand and analyze the evolving business environment of Pakistan. Well equipped to manage the challenges of the domestic market, I am looking forward to develop a career whereby I will be involved in optimizing the success of the business through delivering well developed feasible business solutions, in order to create sustainable value for the organization. Educational Qualifications 2015 P-52 MBA 2013-2015 Institute of Business Administration, Karachi 3.39* B-Com 2007-2010 University of Melbourne, Australia 3.39 High School 2006-2007 Eumemmerring College, Melbourne, Australia 81.90 *CGPA up to the 2nd Semester EDUCATIONAL QUALIFICATIONS: ELECTIVE COURSES Supply Chain Management, Dynamics of Distribution and Logistics, Advertising, Brand Management, Competitive Marketing Strategy (MARKSTRAT), Strategic Human Resource Management MAJOR TERM PAPERS I REPORTS I PROJECTS • Feasibility study of Rubber Tire Recycling in Karachi. Focused on: rubber products in the market (Auto, Consumer, Industrial), top 5 products and their market size, product selling points, overall potential of tire rubber usage to produce these products - consumer / dealer preference. Project Derivation - Vision of leading Multinationals in reducing the carbon footprint of the world. • Conducted Brand Audit of Pakistan International Airlines and suggested recommendations. • Advanced and Applied Business Research - Identified the consumer perceptions and awareness of Colgate Palmolive’s washing powder BRITE; established brand personification of the same, with a special focus on BRITE’s machine wash variant. • Developed an advertising campaign including TVC for United King Bakeries. • Studied, analyzed and developed recommendations on EFL's milk supply chain. • Analysis of risk and return for Pakistan Tobacco Company and Phillip Morris. International. • Analyzed the importance of ‘Geographical Indicators’ for Pakistan by conducting thorough research on the TRIPS agreement’ internationally.