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Roha Atiq

OTHER-UNCATEGORIZED · 2015 · P-90
Email
roha.atiq90@gmail.com
Phone
0332-2137980
LinkedIn
GitHub

Academic

Program
MBA
CGPA
3.24
Year
2015
Education
Institute of Business Administration, Karachi
Address
DOB

Career

Current role
Target role
Skills
Critical Analysis, Decision Making, Marketing, Merchandising, Sourcing, International Trade, Brand Management, Sales Management, Retail Management, Media Management, Project Evaluation & Management, Entrepreneurial Management, International Financial Management, Advance Corporate Finance, Customer Ascendency, B2B Marketing, Consumer Behavior
Interests / quote
After completing my BBA (Apparel manufacturing & merchandising) from Textile Institute of Pakistan, I ended up working with Target, the 2nd largest retailer in USA. Target gave me an enriching learning experience with respect to sourcing and international trade. While I enjoyed working, I was keen to go back to my studies and pursue my MBA degree. Since IBA is known for its excellent reputation and is one of the top business schools in the country, it was clearly my first choice for Master’s degree program. MBA has sharpened my critical analysis and decision making skills that were missing in my BBA program. It has given me opportunities to explore different fields, expand my horizon and learn from diversified group of people. It has helped in my professional as well as personal development. I have done MBA in marketing because it is a very creative field and has taught me to be innovative and unique, in many ways. During my tenure at Target, I received “Overseas All Star Award” from Headquarters for my flawless execution. I am a highly motivated individual and a team player who has worked as an inspiring marketing and merchandising associate with international brands. I am looking forward to apply all that I have learnt and experienced during my job and at IBA ,to an organization which will provide me a platform of opportunities to grow with them and in becoming a successful future leader.

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Roha Atiq
Marketing
0332-2137980
roha.atiq90@gmail.com
Date of Birth: 28 Feb, 1990
After completing my BBA (Apparel manufacturing & merchandising) from Textile Institute of Pakistan, I ended up working with Target, the 2nd
largest retailer in USA. Target gave me an enriching learning experience with respect to sourcing and international trade. While I enjoyed working, I
was keen to go back to my studies and pursue my MBA degree. Since IBA is known for its excellent reputation and is one of the top business schools
in the country, it was clearly my first choice for Master’s degree program.
MBA has sharpened my critical analysis and decision making skills that were missing in my BBA program. It has given me opportunities to explore
different fields, expand my horizon and learn from diversified group of people. It has helped in my professional as well as personal development. I have
done MBA in marketing because it is a very creative field and has taught me to be innovative and unique, in many ways.
During my tenure at Target, I received “Overseas All Star Award” from Headquarters for my flawless execution. I am a highly motivated individual and
a team player who has worked as an inspiring marketing and merchandising associate with international brands. I am looking forward to apply all that I have learnt and experienced during my job and at IBA ,to an organization which will provide me a platform of opportunities to grow with them and in
becoming a successful future leader.
MBA
2015
Institute of Business Administration, Karachi
3.24*
BBA Honors
2011
Textile Institute of Pakistan, Karachi
3.55
Intermediate
2007
Khatoon-e-Pakistan Govt. Degree College, Karachi 
A
(Commerce)
Matriculation
2005
F.G Minwala Girls High School, Karachi
A
*CGPA up to the 2nd Semester
EDUCATIONAL QUALIFICATIONS:
ELECTIVE COURSES
Customer Ascendency, B2B Marketing, Consumer Behavior, Brand Management, Sales Management, Retail Management, Media
Management, Project Evaluation & Management, Entrepreneurial Management, International Financial Management and Advance
Corporate Finance.
2015
P-90
MAJOR TERM PAPERS I REPORTS I PROJECTS
•
Applied Customer ascendency tools for L’Oreal’s Garnier BB cream product
•
Conducted Brand & Marketing audit on Khaadi
•
Conducted a survey to collect Consumer behavior insights for Dawlance
•
Applied advanced business research on Garnier BB cream product
•
Conducted a Retail audit of Imtiaz supermarket
•
Conducted B2B marketing analysis on Yunus Textile Mill
Provenance
Source file: MBA GD 2015.pdf
From job #314 page 103
Created: 1778205308