Tracy Ann Maria Roque

Academic

Career

Verbatim text

Tracy Ann Maria Roque
Marketing
0332-3269286
tracy.roque@gmail.com
Date of Birth: 11 March, 1987
A journey of a thousand miles begins with a single step. I completed my BBA (HONS.) from IBA in 2011, and took with myself some remarkable
learning experiences that helped me to significantly contribute to the corporate sector. During my career, I had exposure to demanding clients and my
experience in Brand Management, Advertising and Public Relations helped me develop an appreciation for diversity, creativity and challenges.However,
I felt that to develop further, an additional MBA degree from a reputable institution was necessary and this led me back to my alma mater.
My earlier professional experience created a new urge to further enhance my marketing and overall business management skills. Having studied at the IBA, I
have observed how the MBA students’ education blends with passionate teaching, active learning, specialized knowledge and professional development to
boost their career potential. Upon completion of an MBA education, graduates are able to demonstrate a keen managerial understanding of business disciplines,
integrate the functional areas in the analysis of strategic management issues, incorporate ethical considerations and global perspectives in decision-making,
and work in a team-based, competitive environment that emphasizes leadership, group problem solving and consensus-building skills.
The MBA program has not only helped me to hone the soft skills required to be a good manager, but also allowed me to specialize further in the field of Marketing
and broaden my perspective. By attracting students from various industries and diverse backgrounds, the program provided me with an opportunity to develop
an appreciation for diversity. The Dubai Study Tour that I embarked on as a part of the Marketing Management course allowed me to interact with and learn
from senior-level executives in renowned organizations. My personal objective is to transmute and lead in an organization that thrives on creative marketing
and a managerial approach, with a constant edge towards building change and enhancing people’s lives. My experience and education have helped me to
deliver results in a fast-paced and competitive environment, and I consider myself well-prepared for the challenges that await me.
2015
P-102
MBA
2015
Institute of Business Administration, Karachi
3.45*
BBA (HONS.)
2011
Institute of Business Administration, Karachi
2.91
A Level
2006
St. Patrick’s High School, Karachi
2Bs, 1C, 1D
O Level
2004
Convent of Jesus & Mary School, Karachi
5As, 3Bs, 2Cs
*CGPA up to the 2nd Semester
EDUCATIONAL QUALIFICATIONS:
ELECTIVE COURSES
Brand Management, Retail Management, Media Management, Advertising, Dynamics of Distribution & Logistics, Social Media Marketing,
Integrated Marketing Communications, Social Marketing, Sales Management, B2B Marketing, International Financial Management,
Consumer Behavior, French
Major Term Papers I Reports I Projects
•
Successfully developed and executed Integrated Marketing Communications strategies for ‘Taleem-e-Balighan’
•
Prepared a live case on Change management and the strategic alignment process at Pakistan Refinery Limited (PRL)
•
Developed a live case report on ‘Communications with business customers’ for Indus Pencils
•
Successfully conducted a Brand audit for Dalda Foods (Pvt.) ltd.
•
Analyzed the use of social media by Domino’s Pakistan
•
Conducted a Retail management study of Imtiaz – DHA branch, Karachi
•
Conducted a retail management study in Dubai - confectionery & chocolates category
•
Engaged in a competitive study on branchless banking for UBL Omni
•
Developed a social marketing campaign on ‘Deceased Organ Donation in Pakistan’
•
Developed and executed a sales plan for selling unbranded cakes to prospective customers
•
Conducted a Marketing management audit of Dalda foods (Pvt.) ltd.