Usman Ahmed

Academic

Career

Verbatim text

Usman Ahmed
Marketing & General Management
0332-3500698
ahmed.usman.89@gmail.com
Date of Birth: 20 March, 1989
After completing my bachelors in business administration, I spent 2 years managing brands online for a digital marketing agency where I got a
first-hand experience of working with branding and marketing departments of consumer goods concerns. This opportunityprovided me the chance to
observe marketing efforts and strategies up close. My interest in marketing grew beyond the digital scope and I wanted to get hands-on experience in
crafting, executing and monitoring marketing strategies.
I felt that after gaining knowledge and experience in the digital marketing sphere, I was looking into advancing my knowledge for management of overall
marketing efforts. In order to do so, I decided to pursue a Master’s degree in Business Administration at the IBA with a major in Marketing. IBA was
my premier choice, because it is the best business school in Karachi. Before applying, I spoke to IBA graduates who attributed their acumen, capabilities
and confidence to their time spent at the business school. With IBA’s long and cherished history of developing the best business leaders, I felt that I
am in good hands.
The MBA program at IBA has provided me great learning opportunities with hands-on experience in business research, event management and team
management. There is a high emphasis on case study discussions in the classroom for all courses. The case study method of learning encourages
critical and lateral thinking among students. The discourse in the classroom has been helpful in not just applying textbook knowledge but also incorporating
ourprofessional experiences.Besides excellent curriculum, IBA is a hub of multiple societies and clubs where studentsengage into various activities
as per their interests toenhance their inter-disciplinary experience.Both the academics and campus activities have enriched my experience.
My professional objective is to be a part of an organization that is growth-oriented, progressive and offers opportunities where I can contribute my skills
and knowledge to the best of my abilities. It would be an added advantage if this organization is serving humanity and making peoples’ life better. I
see myself as a part of a multinational consumer goods firm where I can contribute and learn in their development process.
2015
P-106
MBA
2015
Institute of Business Administration, Karachi
2.87*
BBA
2011
SZABIST, Karachi
3.30
A Level
2007
D A Public School (O&A), Karachi
2A, 5Bs, 1C
O Level
2005
D A Public School (O&A), Karachi
1A, 1B, 2Cs
*CGPA up to the 2nd Semester
EDUCATIONAL QUALIFICATIONS:
ELECTIVE COURSES
Advertising, Brand Management, Social Media Marketing, Strategic HR Management, Consumer Behavior, Supply Chain Management,
Strategic Sourcing and Negotiations, Retailing, Sales Management
Major Term Papers I Reports I Projects
•
Term report on analysis of K-Electric’s launch on social media for Social Media Marketing course