FARYAL QURESHI
OTHER-UNCATEGORIZED
· 2016
·
BBA-05468
Email
faryal.qureshi@khi.iba.edu.pk
Phone
0333-2444989
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
2.94
Year
2016
Education
Institute of Business Administration
Address
Karachi
DOB
—
Career
Current role
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Target role
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Skills
Photography, Basic Photoshop, Digital Marketing, Social Media Marketing, Recruitment, Performance Appraisal, Content Strategy, Sales, Trade, Merchandising, Research
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UNDERGRADUATE ACADEMIC CATALOGUE 2016 Educational Qualifications: BBA 2016 Institute of Business Administration, Karachi 2.94 Intermediate 2011 CIBES College, Karachi Grade: A O-Levels 2010 Work Experience Extra-Curricular Activities Elective Courses FARYAL QURESHI Marketing Consumer Behavior Direct Marketing Advertising Brand Management Retail Management Digital Marketing • Principles of Marketing – Retail audit of ‘Pantene’ with in depth analysis of its marketing mix. • Analysis of Pakistani Industries – Report on ‘Telecommunication Industry of Pakistan’ with its SWOT Porter’s Five Factor Model Analysis. • Marketing Issues in Pakistan – 20 min documentary on ‘Q-mobile’ catering to the bottom of the pyramid class. • Consumer Behavior – Consumer motivation analysis of ‘Maybelline Babylips’ and gap identification from the consumer and brand manager perspective. • Managerial Policy – Live Case on ‘Telemart’ with in-depth internal & external environmental analysis, root-cause analysis and strategic choices & alternatives. Apr 2016 – Jun 2016 | Whisper O (Incubated at Nest I/O) | Project Intern • Developing a recruitment & performance appraisal system, formulating culture code, brainstorming and implementing various social media marketing strategies, researching and analyzing digital marketing tools applicable, scripting and developing curated content. Mar 2016 – Apr 2016 | Createch Solutions (Incubated at IBA) | Intern – Marketing & Business Development • Responsible for social media marketing of multiple online products, brought new clients and maintained the existing one, devised campaigns for one of their blogs. Jun 2015 – Sep 2015 | L’Oréal Pakistan, Karachi | Intern – Commercial (Sales, Trade & Merchandising) • Worked on a Trade Launch Plan for Revitalift Renovation and made sure the execution as per the given timeline. Devised an Initiative Master Plan for the whole portfolio to synergize marketing and commercial team. Classified MT stores as Platinum & Gold after reviewing the brand potential at each. Jun 2014 – Aug 2014 | Children Cancer Hospital Pakistan | Intern – Research • Prepared formal research backed proposals for environment manipulation of wards and several distraction techniques to be used with patients. Formulated a research paper on mood elevation for pediatric oncology patients. Conducted activities for the patients and recorded responses to evaluate their effectiveness. • Participant, L’Oréal Brandstorm 2015 (February 2015) • Executive Director, Enigma IV - IBA Arts Society (January 2015) • Director, MUNIK VI – IBA Public Speaking Society (January 2015) • Campus Coordinator, IBA Photography Society (September, 2014 - September, 2015) • Chief Executive Officer, Charity Carnival'14 - IBA Community Welfare Society (February 2014 - 30th April 2014) • Executive Council Member, IBA Community Welfare Society (September 2013 - September 2014) Honors & Awards • Awarded 100% Merit Scholarship at CIBES College, Karachi from 08/01/2009 to 06/01/2011 Skills • Photography, Basic Photoshop Major Term Papers I Reports I Projects PAGE 41 faryal.qureshi@khi.iba.edu.pk 021-34974067 0333-2444989 BBA-05468