LYNETTE CHARLOTTE RODRIGUES

Academic

Career

Verbatim text

LYNETTE CHARLOTTE RODRIGUES
Marketing
Consumer Behavior 
Brand Management 
Retail Management
Advertising 
Imc 
Sm
Hrm: Human Resource Management 
Performance & Compensation Management 
Irm
Jun 2015 - Aug 2015   |  Colgate Palmolive   |  Marketing Intern, Fabric Care
• 
Worked on  Brite Equity and Softlan. Conducted research tests,was a part of market and home visits and 

door-to-door sales for both brands.Was part of market activation and involved in idea generation for projects 

pertaining to Brite Equity and Softlan.
Oct 2014 -    |  BRITISH COUNCIL   |  Student Brand Ambassador for IELTS
• 
Student Brand Ambassador for IELTS.Responsible for hosting IELTS guest speaker sessions at IBA.Initiated 

the IELTS@IBA facebook page to provide an interactive platform for students with queries regarding IELTS 

tests and packages, and to communicate past and upcoming events at IBA.
Jun 2014 - Aug 2015   |  SPECIAL OLYMPICS PAKISTAN   |  Summer Intern
• 
Headed the Sponsorship team for the LA Games. Drafted the official Sponsorship proposals and pitched it to 

organizations. Was also be part of the Telecommunication Project,  bakery project, and sports day organized

with CAP and Dar-ul-Sukun.
Jul 2013 - Aug 2013   |  BoloBhi   |  Intern
• 
Worked on research projects pertaining to gender and ICT. My major responsibilities were preparing a draft proposal and 

website structure for Bolo Bhi's new initiative – Women’s Virtual Network. And researching and writing a letter for the

High Court on removal of YouTube ban.
Honors & Awards
• IBA scholarship received upon passing the IBA admissions test in the top 10. 
Aug 2012
Skills
Major Term Papers  I  Reports  I  Projects
lynetteCrodrigues@gmail.com
lynette.rodrigues@khi.iba.edu.pk
0342-0023567
BBA-05156 
• Ms.Word, Ms.OfficeMs.Powerpoint, Communication,PublicSpeaking,Presentation,Organization
Educational Qualifications:
BBA 
2016 
Institute of Business Administration, Karachi 
3.45
A-Level 
2012 
The Lyceum School 
3B, 1C
O-Level 
2010 
St. Joseph’s Convent School 
2A*, 4A & 4B
Work Experience
Extra-Curricular Activities 
Elective Courses
• Financial Model To Forecast Target Price Of Pak Suzuki Limited
• Financial Analysis OfAttock Cement
• Report On Sunlight Washing Powder; How The Brand Caters To Bottom Of Pyramid Customers A
• Analysis OnPakistan’S Fashion Industry Based On Porter’S Diamond Model
• Report OnSunsilk, Unilever; How The Product Became Successful
• Report On Knorr Soup; Conducted An In-Depth Study Of The Product With Respect To Its 4P’
• Assistant Director for the guest relations department. Responsible for contacting via phone and email, guests from different  
 
walks of life to attend MUNIK VI. Was part of the social media promotions for the event as well. 
• Marketing and sales head for all IBA Literary Society events. 
• Pioneered and lead the Pakistani Writer's Discussion Series; giving students an insight into the writing and publishing world.
• Executive Coordinator for IBA Literary Society. 
• On the Editorial Board, and head of the Lyceum's, Oracle Magazine Community section. Responsible for revamping the

section from a dull to creative one. Was also responsible for speaking to the different Societies at the Lyceum and getting

information about the community work done throughout the year. 
• Pioneered the first ever, Scrabble Society at the Lyceum. Lead and marketed it as well as organized both within and inter 
 
school scrabble competitions throughout the year. 
• Acted out an original Slam Poem and sung a solo for the Readers Theater at the Lyceum. 
• Deputy Head Girl of St. Joseph's Convent High School, Cambridge section.