MARYAM MAHMOOD

Academic

Career

Verbatim text

• Learning Coach at Academic Achievement Plus, helping to provide quality education to students of grade
6 in government schools and TCF schools with a goal of bridging educational inequality in Pakistan.
• Attended Nestle Pakistan Women Empowerment Seminar 2014.
• Emulated a brand manager's role in P&G CEO Challenge to devise marketing strategies which polished
my analytical, communication and presentation skills.
• Member of IBA Marketing Club, Leadership Club, Community Welfare Society, Media and
Communication Society, Go-Green Society, Placement Society and Alumni Society.
• Ambassador of Turkey at Model United Nations held at the International School which developed my leadership,
communication and persuasive skills.
• Participated in several English and Urdu debates at The City School.
• Prepared A Video On Neuromarketing Using The Book Brainfluence
• Devised A Repositioning Strategy For Kala Kola Hair Color.
• Conducted Laddering Interviews To Analyze The Motivation Of Children In Purchase Of Toys.
• Explored Mobile Banking Service Easypaisa, Including Its Marketing Strategies.
• Compared Marketing Strategies Of L’Oreal Pakistan And Olivia Cosmetics.
• Conducted A Research To Identify Issues At Iba Cafeteria And Suggested Improvements.
• Reviewed Performance And Compensation Practices Of Atlas Honda Limited.
• Designed A Training Workshop On Team Building And Enhancing Communication Skills.
• Reviewed And Analyze The Recruitment And Selection Practices At Habib Bank Limited.
• Conducted A Thorough Analysis Of Hr Practices At Habib Metropolitan Bank Limited.
Educational Qualifications:
BBA 
2016 
Institute of Business Administration, Karachi 
3.47
A-Level 
2012 
St. Patrick’s High School 
4A*, 1B
O Level 
2010 
The City School 
2A*, 6A, 2B
Work Experience
Extra-Curricular Activities 
Elective Courses
MARYAM MAHMOOD
Marketing & HR
Advertising 
Brand Management
Consumer Behaviour 
Retail Management
Social Marketing 
Recruitment and Selection Techniques
Training and Development 
Performance and compensation management
Jan 2016 - Feb 2016   |  Pakistan State Oil   |  Intern
• Developed a competency framework, highlighting the essential competencies each employee should possess according
to their position in the organization.
Jul 2015 - Aug 2015   |  Engro Foods Limited   |  Intern
• Responsibilities include working with Talent and Organizational Development department to customize trainings according
to the Leadership Competency Model.
• Moreover, assisted the Talent Acquisition department in preparation of job descriptions, and analysis of exit interviews
along with SAP verification of Data.
Aug 2014 - Aug 2014   |  ZIL Limited   |  Intern
• Responsibilities included working with the marketing team to conduct extensive market research pertaining to the newly
launched face wash and develop new ideas for its promotion.
• Moreover, I formulated a strategy for the promotion of the face wash on social media after a comprehensive competitor analysis.
Honors & Awards
Skills
Major Term Papers  I  Reports  I  Projects
maryam.mahmood@khi.iba.edu.pk
mahmood.maryamm@gmail.com
0331-2288250
https://pk.linkedin.com/in/maryam-mahmood-3b292ab6 
BBA-05211 
• Received a gold medal for an outstanding A-level result.
Apr 2013
• Received a high achiever's award for an outstanding O-level result.
Apr 2011
• Trained By Sol In Creativity And Decision Making, Teamwork And Communication,
• Other Skills Include: Learning Agility, Adaptability, Team Leader, Team Player,
• Proficient In Arabic Language,Interpersonal And Presentation Skills, MS. Office.
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UNDERGRADUATE
ACADEMIC
CATALOGUE 2016
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