SYEDA RIDA ABBAS
OTHER-UNCATEGORIZED
· 2016
·
BBA-05173
Email
syeda.rizvi11@khi.iba.edu.pk
Phone
0347-2515281
GitHub
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Academic
Program
BBA
CGPA
3.56
Year
2016
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Public Speaking, Communication Skills, Negotiation skills, Organizing events, Badminton Player
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UNDERGRADUATE ACADEMIC CATALOGUE 2016 • Identified the end value states behind Face book usage by 9-12 year olds through in-depth laddering interviews. • Initiated a campaign named “Bas! Ab Boldo”, which aimed to encourage the youth to speak up on different controversial issues prevalent in our society. • Prepared a Case study on the launch of packaged salt by Hub Salt. Educational Qualifications: BBA 2016 Institute of Business Administration, Karachi 3.56 A-Level 2012 Generation School 2A, 3B O-Level 2010 Dawood Public School 7A, 1A*, 1B Work Experience Elective Courses SYEDA RIDA ABBAS Marketing Advertising Brand Management, Consumer Behaviour, Integrated Marketing Communication Executive Leadership Performance And Compensation Management Mar 2016 - May 2016 | MCB | Marketing and Customer Development Strategist • Conducted comparative analysis and identified gaps through consumer and competitor research. • Came up with a rebranding strategy and formulated a marketing master plan. Jun 2015 - Aug 2015 | Mondelēz International | Marketing Department(Cadbury), Intern • Managed Brand Activations for Cadbury- EID Activation was a massive success. • Designed Social Media Campaigns boosting number of likes on Facebook by 0.5 mn in 1 month. • Conducted research for Cadbury to identify gaps and tap unidentified areas. . Jul 2014 - Dec 2014 | IBA Loyalty Cards | Marketing Strategist & Business Development Consultant • Managed Client relations and Sales with various Brands. Jun 2014 - Aug 2014 | Special Olympics Pakistan (SOP) | Marketing & Corporate Affairs Department, Intern • Managed corporate relationships and media sponsorships for Los Angeles games 15. • Conducted Awareness campaigns for Special Children. May 2014 - Jun 2014 | National Talent Hunt Program | Coach for Presentation & Communication • Enabled students to present and communicate well. Major Term Papers I Reports I Projects PAGE 164 syeda.rizvi11@khi.iba.edu.pk ridaabbas9@gmail.com 0347-2515281 https://www.linkedin.com/in/syeda-rida-abbas-8a8937b4?trk=nav_responsive_t ab_profile BBA-05173 • Organized IBA Branding & Advertising Conference for the 1st time in IBA’s history. • President of MUN society. • Vice-President of Debating society & Core member of Volunteer Society. • Hosted various events and debate competitions. • Introduced the concept of inter-school MUN Conferences and set up the 1st MUN in Generations School. Extra-Curricular Activities Honors & Awards • Awarded ‘Advanced Level Mathematics High Achievers’ medal • Nominated in the top 5 delegates at MUN@TIS from over 120 delegates • Head Prefect of Students Council’12 Skills • Public Speaking | Communication Skills| Negotiation skills | Organizing events| Badminton Player