USAMA IFTIKHAR
OTHER-UNCATEGORIZED
· 2016
·
BBA-05595
Email
usama.iftikhar@yahoo.com
Phone
0321-8016762
LinkedIn
—
GitHub
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Academic
Program
BBA
CGPA
2.74
Year
2016
Education
Institute of Business Administration, Karachi
Address
—
DOB
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Career
Current role
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Target role
—
Skills
Spss, Eviews, Ms Office
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UNDERGRADUATE ACADEMIC CATALOGUE 2016 • Retail Audit And Marketing Mix Analysis Of Colgate Grf Toothpaste • Analysis OfHr Policies And How Training & Development Conducted At Marriott Karachi • Case Study Improvement On "Hubsalt" • Initiated A Business Startup "Impressions - Customized Office Supplies" • Brand Gap Analysis On "Colgate Max Fresh" • Analysis Of Core Management Functions At "Mukashi Associates" Educational Qualifications: BBA 2016 Institute of Business Administration, Karachi 2.74 A-Level 2012 The City School O-Level 2010 Beaconhouse School System 1A, 6B, 1D Work Experience Extra-Curricular Activities Elective Courses USAMA IFTIKHAR Sales Management Advertising Brand Management Retail Management Consumer Behaviour Dynamics Of Distribution & Logistics Digital Marketing Integrated Marketing Communications Honors & Awards Skills Major Term Papers I Reports I Projects PAGE 174 usama.iftikhar@yahoo.com usama.iftikhar1@khi.iba.edu.pk 0321-8016762 BBA-05595 • Spss, Eviews, Ms Office Full Academic Scholarship through the Benevolent Fund Sep 2014 • Master of Ceremonies for IBA Convocation'14 • Master of Ceremonies for International Conference on Marketing'14 • Master of Ceremonies for Sindh Taxation Forum'14 • Master of Ceremonies for International Conference on Information and Communication Technologies • Captain of the winning team at ASAS Super Sixes tournament'11 • Head of team representing my school at Lums Carma'11 Marketing Jun 2015 - Aug 2015 | Hubsalt | Intern - Sales & Promotions • Worked as Intern – Sales & Promotions at HubSalt, for which I: • planned and executed the promotional campaign for HubSalt's "Chaat Masala" and "Salt" sachets, including its social media marketing • devised the distribution strategy and route plan of delivering the sachets to appropriate food outlets, cafeterias, restaurants, food delivery businesses etc. • distributed the sachets to such businesses and educational institutions’ cafeterias May 2015 - Jun 2015 | Indus Motors Company Limited | Research Associate Worked as Research Associate for Indus Motor Company Ltd. at Quetta for which I took CSI/SSI surveys from customers who visit Dealership for the service of their vehicle or had recently purchased vehicle Mar 2014 - Jun 2014 | The Financial Daily | Assistant Marketing Manager Worked as Assistant Marketing Manager for The Financial Daily's event - TFD Food Excellence Awards 2014, for which I actively: - held meetings with the Owners/Marketing Managers of all leading dine-in restaurants and cafés in Karachi - brought in sponsorship from FMCGs, Food & Beverage Companies etc. - remained the point of contact for the nominees of the awards and dealt all sorts of communications to them