YUSRA RAFAT
OTHER-UNCATEGORIZED
· 2016
·
BBA-05572
Email
yusra.rafat@khi.iba.edu.pk
Phone
0343-3040438
GitHub
—
Academic
Program
BBA
CGPA
3.05
Year
2016
Education
Institute of Business Administration
Address
—
DOB
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Career
Current role
Management Trainee – Media Planner P&G at Starcom Mediavest Pakistan
Target role
—
Skills
Brand Management, Social Marketing, Integrated Marketing Communication, Advertising, Supply Chain, Derivatives, Life Career Development, supervisory skills, Technology friendly, adaptability
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
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UNDERGRADUATE ACADEMIC CATALOGUE 2016 • National Foods: Researched the revamping of their corporate strategy in 2013 – and how 'National ka Pakistan' emerged. • Horlicks: Researched about the launch of ‘Horlicks’ in the year 2013 in Pakistan. • Social Marketing: Created a thorough marketing plan for a hypothetical Social Organization. • Marketing Issues in Pakistan: Analyzed the reasons behind the failure of the brand. Educational Qualifications: BBA 2016 Institute of Business Administration, Karachi 3.05 A-Level 2011 The City School 1A, 1B, 1C, O-Level 2009 The City School 5A, 3B Work Experience Extra-Curricular Activities Elective Courses YUSRA RAFAT Brand Management Social Marketing Integrated Marketing Communication Advertising Supply Chain Derivatives Life Career Development Skills Major Term Papers I Reports I Projects PAGE 180 yusra.rafat@khi.iba.edu.pk yusra.rafat7@gmail.com yusra_rafat@live.com 0343-3040438 https://www.linkedin.com/in/yusra-rafat-5783b565?trk=hp-identity-name BBA-05572 • Good supervisory skills and meets deadlines on time. • Technology friendly. • Able to keep balance between academics and other activities, and be good at both. • Can quickly adapt to different cultures and/or people (if the need be). • WomenX Workshop 2015– Head of Operations. • Co-Director marketing- IBA charity carnival 2014 • THEATRON 2014 – All Pakistan Drama-fest • Corporate Affairs - Successfully convinced and brought on board major sponsors for the event. • Winner of Fringe Drama Competition IBA 2013 Marketing and Sales Aug 2016 – Present | Starcom Mediavest Pakistan | Management Trainee – Media Planner P&G Mar 2016 – Sep 2016 | Digital Headquarters | • Strategy Analyst - Prepare pitches to get brands on board. • Account Manager of Reckitt Benckiser - Create Content Calendar; Community Management. Jan 2016 – Present | Mitsubishi Corporation | Project Resource • Research on HR strategies of 15 basket companies. Provide recommendations to Mitsubishi for revised HR policies. Jul 2015 – Aug 2015 | HBL | Intern • Worked on operations of retail banking, related softwares and dealt with various types of customers. April 2015 – June 2015 | MCB | Brand Ambassador for MCB lite • Link between MCB and IBA for the launch activities of MCB Lite. Oct 2014 – April 2015 | Academic Achievement Plus | Learning Coach • Responsible to upgrade the aptitude of students of grade 8. Aug 2013 – Dec 2013 | Empact Marketing Agency | Brand Representative • Created Activation Strategies & Plans for Shell Helix. Jan 2013 – Jun 2015 | Private Tutor |
AI enrichment
Yusra Rafat is a BBA graduate from the Institute of Business Administration with a focus on marketing and media planning. She has professional experience as a Management Trainee at Starcom Mediavest and a Strategy Analyst at Digital Headquarters, alongside various internships in banking and marketing.
Skills (AI)
["Media Planning", "Brand Management", "Marketing Strategy", "Social Marketing", "Integrated Marketing Communication", "Advertising", "Supply Chain", "Derivatives", "Community Management", "Content Calendar", "Pitch Preparation", "HR Research", "Retail Banking Operations", "Event Sponsorship"]
Status: ai_done