SANA ASHRAF

Academic

Career

Verbatim text

Cell: 0334-3329331
E-mail: sana.ashraf.9999@gmail.com
CONTACT DETAILS
ELECTIVES
• Integrated Marketing  
 
 
Communications
• Advertising
• Services Marketing
• Supply Chain Management
• B2b Marketing
SKILLS & INTERESTS
• Conducted a Valuation project and 
 
valued GSK’s stock using the 
 
fundamentals of valuation.
• Prepared a case study on “Karam 
 
Ceramics” and identified positio 
 
ning and prices issues. 
• Refined event management skills 
 
by Designing and executing “IBA 
 
Super star 3” in a team
• Firsthand experience in research 
 
methodology by conducting a 
 
detailed research report on “Effects 
 
of Advertising on Adolescents”.
• Devised a 360` advertising 
 
campaign for the brand manager of 
 
“Garnier”
• Conducted a research on the 
 
“Unethical practices of HR”.
• Facilitated a sales presentation 
 
focusing on a new business venture 
 
of chocolates. 
• Designed a repositioning strategy 
 
for Ariel. 
PERSONAL STATEMENT
While doing MBA I realized that in order to climb the career ladder, it is 
important to determine one’s passion. This is the reason I have chosen 
marketing to be my future as it not only fuels my interest but also drives 
me to take the challenges in this field. I have already taken all the basic 
courses of Marketing, and some electives which have prepared me for all 
the functional aspects of marketing; however, marketing is much more 
than that. It is an art of making a strategy and implementing it 
according to the external environment. Hence I need to be able to look at 
the field with a holistic view and plan things with a vision and strategy. 
For this reason I am determined to work in an organization which can 
help me learn and grow professionally and also utilize my maximum 
potential.
In several capacities, I have been able to develop my interpersonal skills 
during my extracurricular activities and the numerous team projects 
while doing both BBA and MBA from IBA. In addition to all of that 
interning at GSK has helped me develop competency and efficiency in 
the business world. Teach for Pakistan taught me flexibility and 
patience as interacting with under-resourced communities and enduring 
every possible obstacle has made me a strong in the art of dealing with 
pressure, disappointments and authority. 
I am ready to give kick my career as soon as an opportunity arises and 
stretch myself to every limit possible so that I can develop both 
personally and professionally.
ACADEMIC QUALIFICATION
82
MBA 
2016 
Institute of Business Administration Karachi 
3.3 
BBA 
2012 
Institute of Business Administration Karachi 
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SANA ASHRAF
Marketing