TOOBA ASHFAQ

Academic

Career

Verbatim text

TOOBA ASHFAQ
tooba.ashfaq@gmail.com
Contact #: 0344-2469920
LinkedIn : MBA-M-ERP # 01379
CONTACT DETAILS
ELECTIVES
• 
Social Marketing
• 
Brand Management  
• 
Services Marketing
• 
Customer Ascendancy
• 
Advertising
• 
Performance and 
 
Compensation Management
SKILLS & INTERESTS
• Brand Management
• Leadership
• Interpersonal
• Negotiation
PERSONAL STATEMENT
I was fortunate to be a part of a roller coaster ride of the 
under-graduate program at IBA back in 2007. Holding the Marketing 
Degree from a prestigious Institute and with the two years of corporate 
experience under the belt, I was fortunate once again to equip myself 
with the changing trends in the professional arena through my MBA 
from IBA. The rigorous MBA Program spread over the time span of 
two years is a step forward to groom the students for the upcoming 
challenges, personal or professional. Courses such as, Personal 
Effectiveness, Marketing Analytics, Excel for Business Managers 
along with a varied number of counselling sessions arranged with 
Industry Experts have added value to the MBA Program, 
distinguishing IBA from the rest of the Business Schools in the 
country. 
The two years of corporate experience gave me an opportunity to 
understand Branding, Market Research, Marketing Communications, 
Relationship Management specifically whereas, understanding of the 
management practices and the corporate culture, in general. At work, 
I was influential to take charge of bigger responsibilities in a years’ 
time span. During my MBA, I have been one of the two students who 
went for a Summer Exchange Program to Imperial College, London in 
2015.  As a person, I take pride in doing things passionately and work 
out ways to achieve my best. I have the ability to think laterally which 
has always helped me handle problems effectively in my career. I 
firmly believe integrity and a can-do attitude are two main elements 
behind my success, so far. Taking a leap forward, I am eager to make 
a contribution to the society by being part of an organization which 
encourages innovation to utilize my potential to the fullest, is socially 
responsible in conducting the business and has a culture which 
challenges the individual to achieve its best.
ACADEMIC QUALIFICATION
108
MAJOR TERM PAPERS REPORTS PROJECTS
MBA Project: Conducted in-depth research to identify various customer 
service gaps and to re-position ‘Aladin Amusement Park’ to increase its 
customer base.
Corporate Strategy: Prepared a Live-Case Report on PSO to analyze the 
Strategic Management practices prevalent in the organization.
Social Marketing: Developed a Social Campaign to address the basic human 
rights issue faced by the Third-Gender Community in the country.
Advertising: Designed Marketing Communications Strategy for Kingtox 
Mosquito Repellent.
Brand Management: Conducted Brand Audit of Geo TV.
Services Marketing: Launched on-ground Health and Beauty Consultancy 
with a minimal investment at IBA.
MBA 
2016 
Institute of Business Administration Karachi 
3. 53 
BBA 
2011 
Institute of Business Administration Karachi 
3.08
HSC 
2007 
Gulshan Degree College 
79.0
SSC 
2006 
Student Academy, Karachi 
86.2 
Marketing