USMAN AHMED

Academic

Career

Verbatim text

USMAN AHMED
CONTACT DETAILS
ELECTIVES
• Sales Management 
• Consumer Behavior 
• Strategic HR Management 
• Social Media Marketing 
• Brand Management 
• Advertising 
• Services Marketing  
• Digital Marketing 
• Markstrat 
• Business Analytics 
SKILLS & INTERESTS
• Proficiency in Use of 
 
Creative and Office Software 
• Creating Engaging Campaign  
 
Ideas for Brands 
• Creating Visuals with a Keen  
 
Eye for Aesthetics 
• Interest in Cinema, Music &
 
Pop Culture 
• Creating Content Concepts 
 
For and Editing Videos 
PERSONAL STATEMENT
ACADEMIC QUALIFICATION
110
After completing my Bachelors in Business Administration, I spent 2 
years managing brands online for a digital marketing agency where I got 
a first-hand experience of working with branding and marketing 
departments of consumer goods concerns. This opportunity provided me 
the chance to observe marketing efforts and strategies up close. My 
interest in marketing grew beyond the digital scope and I wanted to get 
hands-on experience in crafting, executing and monitoring marketing 
strategies. 
I felt that after gaining knowledge and experience in the digital 
marketing sphere, I was looking into advancing my knowledge for 
management of overall marketing efforts. In order to do so, I decided to 
pursue a Master’s degree in Business Administration at the IBA with a 
major in Marketing. IBA was my first choice, because of its long and 
cherished history of developing the best business leaders of Pakistan. 
Before applying, I spoke to IBA graduates who attributed their acumen, 
capabilities and confidence to their time spent at the business school.
The MBA program at IBA has provided me great learning opportunities 
with hands-on experience in business research, event management and 
team management. There is a high emphasis on case study discussions 
in the classroom for all courses. The case study method of learning 
encourages critical and lateral thinking among students. The discourse 
in the classroom has been helpful in not just applying textbook 
knowledge but also incorporating our professional experiences. Both the 
academics and campus activities have enriched my experience.
My professional objective is to be a part of an organization that is 
growth-oriented, progressive and offers opportunities where I can 
contribute my skills and knowledge to the best of my abilities. It would 
be an added advantage if this organization is serving humanity and 
making peoples’ lives better. I see myself as a part of an organization 
where I can contribute and learn in their development process.
usmanahmed.06674@khi.iba.edu.pk
usman.hotfeet@gmail.com
ahmed.usman.89@gmail.com
03100100639
https://pk.linkedin.com/in/usman-ahm
ed-8a9a3619
MBA-M-06674 
MBA-M 
2016 
Institute of Business Administration 
3.16
BBA 
2011 
SZABIST 
 
-
A-Level 
2007 
D A Public School 
 
-
O-Level 
2005 
D A Public School 
 
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Marketing