FARHEEN MANSUR

Academic

Career

Verbatim text

FARHEEN MANSUR /
FARHEEN MANSUR /
farheen.mansur@khi.iba.edu.pk
03452108938
https://www.linkedin.com/in/farheen-mansur-a177bb3a/
MBA-M
EDUCATION
EDUCATION
DEGREE/PROGRAM
DEGREE/PROGRAM
YEAR OF GRADUATION
YEAR OF GRADUATION
INSTITUTION
INSTITUTION
CGPA/PERCENTAGE
CGPA/PERCENTAGE
Masters Program
June 2020
Institute of Business Administration, Karachi
3.54
Bachelors
2015
Institute of Business Administration, Karachi
3.58
Higher Secondary School Program
2011
Nixor College
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ELECTIVES
ELECTIVES
Brand management, technology & innovation management, supply chain management, retailing, advertising, consumer behavior, project management, ,
MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
Understanding the inkuence of key dimensions of service on the satisfaction of the consumers of a Restaurant based in Malir Cantt Karachi in order to improve their service quality,
and sales: Extensive Market research project in which two Focus groups and survey questionnaire from 150 respondents were conducted based on SERVQUAL Theoretical framework
to understand the impact of service quality on customer satisfaction in the restaurant.
X Culture International Business Competition: Participated in X Culture International project along with three members from digerent nationalities (USA, Italy, India) on a Market
Expansion project for an actual company named Oasis Rocket and attained a top score in the competition.
Enabling E-commerce websites to integrate with HBL Konnect Application: Developed a marketing and feasibility study on the Inclusion of a new feature called HBL Bazaar (One stop
solution for Online Shopping) in the Konnect Application of HBL
Stress Relieving Arena: Organized a full day event inside IBA as part of OBL course which aimed at relieving stress levels of students by engaging them in digerent fun activities like
Gralti, Calligraphy, Playing with dough and sand etc
WORK/INTERNSHIP EXPERIENCE
WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION
TENURE/DURATION
NAME OF THE COMPANY
NAME OF THE COMPANY
DESIGNATION/POSITION
DESIGNATION/POSITION
1 Sep 2019 - 10 Jun 2020
Unilever Pakistan Limited
Project Resource & Lead
Conducting extensive market research on consumer purchase behavior on the Tricycle retail channel of Walls Frozen Dessert as well as studying the elcacy of this movable retail
channel in Pakistan
1 Jan 2016 - 23 Aug 2018
Kantar Millward Brown
Senior Research Executive
Consulted and provided data-driven brand solutions to the FMCG clients based in MENA & Levant countries from Pakistan and UAE olce through extensive consumer research
programs costing over $10 million
1 Jun 2014 - 1 Aug 2014
Abbott Laboratories (Pakistan) Limited
Business Development Intern
Executed six research projects in which four were of new product developments in both Rx & OTC categories requiring volume forecasting, market sizing, price setting using (IMS)
while the other two included questionnaire development for the internal research on Pediasure and a position paper for the Mospel launch in Bangladesh
7 Jul 2013 - 1 Aug 2013
Attock Cement Pakistan Limited (ACPL)
HR Intern
I worked under the supervision of HR Head and HR Executive and assisted them in digerent day to day tasks, evaluated and improved Company's HR Manual, attended job interviews
and helped in developing training programs.
INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
Adaptable
Analytical Skills/Data Analysis
Artistic/Creative/Innovative
Content Management/Marketing
Decision Making
Meeting Deadlines
Public Speaking
Research
HONORS & AWARDS (OPTIONAL)
HONORS & AWARDS (OPTIONAL)
Received this award for maintaining highest CGPA consistently for two years.
Received this award from my employer Kantar Millward Brown right after 6 months of job for consistent outstanding job performance