MEHREEN NADIR
OTHER-UNCATEGORIZED
· 2020
Email
m.nadir.16785@khi.iba.edu.pk
Phone
336/304-4910
GitHub
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Academic
Program
MBA-M
CGPA
3.25
Year
2020
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Consumer behavior, b2b marketing, retailing, strategic human resource management, organizational development, employee engagement and retention, compensation and benefts, supply chain management, business analytics for decision making, Microsoft Olce Skills, Project Management, Event Management, Adaptable, Being Thorough, Critical Thinking, Flexibility, Meeting Deadlines, Quick Learner
Interests / quote
The tasks and initiatives carried out by me during my tenure at OBS are listed as follows:
Designed and implemented engagement campaigns and promotional literatures for brands Tibol and M-Span
Implemented an engagement based marketing model instead of the conventional transaction based approach
Executed Pause for a Cause, a campaign which included events based on Yoga & its benefts for gynecologists, further explaining the benefts of Yoga & ftness in the management of
menopausal symptoms in women
Planned Happy Kids’ Corner, an initiative to create child friendly environment in pediatric clinics for a happier, more productive environment
Helped in boosting brand performance of the assigned teams through execution and follow up of marketing campaigns, resulting in a dynamic sales growth
Analyzed current trends and performed competitive analysis of brands through IMS, sales analyzer and MIP in order to identify gaps and opportunities in the market
Verbatim text
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MEHREEN NADIR / MEHREEN NADIR / m.nadir.16785@khi.iba.edu.pk 336/304-4910 https://www.linkedin.com/in/mehreen-nadir-000750128/ MBA-M EDUCATION EDUCATION DEGREE/PROGRAM DEGREE/PROGRAM YEAR OF GRADUATION YEAR OF GRADUATION INSTITUTION INSTITUTION CGPA/PERCENTAGE CGPA/PERCENTAGE Masters Program June 2020 Institute of Business Administration, Karachi 3.25 Bachelors 2017 IBM 3.4 Higher Secondary School Program 2013 The American College --- ELECTIVES ELECTIVES Consumer behavior, b2b marketing, retailing, strategic human resource management, organizational development, employee engagement and retention, compensation and benefts, supply chain management, business analytics for decision making , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS MBA Project: Research based project for Unilever (Walls) which includes understanding and analyzing the dynamics of trikes retail channel and the dominance of unbranded ice cream sellers in order to determine the consumer buying behavior including preferences and motivation to purchase ice creams and to recommend strategies to the brand to increase its market share within the same channel through unique and innovative ideas which are backed by data (primary and secondary) WORK/INTERNSHIP EXPERIENCE WORK/INTERNSHIP EXPERIENCE TENURE/DURATION TENURE/DURATION NAME OF THE COMPANY NAME OF THE COMPANY DESIGNATION/POSITION DESIGNATION/POSITION 1 Sep 2017 - 1 Jul 2018 OBS Group (Pvt) Ltd. Management Trainee (Marketing) Designed and implemented a one year marketing plan for brands Tibol and M-Span, while supporting Product Managers in managing their brands (follow ups, documentation work, managing current and new projects and gaining feedback from the sales force) INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Adaptable Being Thorough Critical Thinking Flexibility Meeting Deadlines Microsoft Olce Skills Project Management Quick Learner Event Management PERSONAL STATEMENT (FOR MBAS ONLY) PERSONAL STATEMENT (FOR MBAS ONLY) The tasks and initiatives carried out by me during my tenure at OBS are listed as follows: Designed and implemented engagement campaigns and promotional literatures for brands Tibol and M-Span Implemented an engagement based marketing model instead of the conventional transaction based approach Executed Pause for a Cause, a campaign which included events based on Yoga & its benefts for gynecologists, further explaining the benefts of Yoga & ftness in the management of menopausal symptoms in women Planned Happy Kids’ Corner, an initiative to create child friendly environment in pediatric clinics for a happier, more productive environment Helped in boosting brand performance of the assigned teams through execution and follow up of marketing campaigns, resulting in a dynamic sales growth Analyzed current trends and performed competitive analysis of brands through IMS, sales analyzer and MIP in order to identify gaps and opportunities in the market